Maximizer CRM releases new guide outlining the fundamentals of choosing the right CRM software


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BRACKNELL, UK (2nd July 2013) – Usability, whether to choose a cloud or on-premise system, and the level of mobile accessibility your business requires are just three of the important considerations companies must take into account when looking for a Customer Relationship Management system that meets their needs, according to a new comprehensive guide to selecting a CRM platform unveiled by Maximizer Software.

The guide, compiled in the wake of recent research commissioned by Maximizer revealing that, whilst productivity across Europe is at an all-time low, CRM systems have emerged as an effective solution to the problem. The guide looks at the full range of fundamental decisions that business should consider when choosing the right CRM platform for their needs.

Mike Richardson, Managing Director, EMEA of Maximizer Software, comments: “In these difficult economic times, companies are focusing on their most valuable asset – customers. The right CRM system is a very powerful tool in driving customer retention through advanced sales, marketing and customer service functions. Choosing the right system, however, can be difficult for a business. Our new guide takes much of the legwork out of the decision, highlighting the key questions a company should ask itself when deciding on a CRM system.”

The guide, Ensuring your CRM delivers offers an easy-to-follow methodology that businesses can employ to find a CRM that drives productivity, covering key considerations on usability, cloud versus on-premise, scalability, mobility and customisation and integration. Maximizer CRM has drawn on more than 25 years of experience of enabling businesses to ensure that their customer-facing functions are joined-up, efficient and web-accessible in compiling the guide, which will help businesses enhance productivity by streamlining central processes.

“The right CRM platform enables managers to increase sales, boost productivity, improve reporting, enhance the customer experience, and identify the need for strategic changes to processes,” Richardson says. “Choosing the right platform to fit your business’ needs is essential, and Maximizer’s latest guide aims to help organisations do exactly that.”

Media Contacts:

Hugh Filman or Rhianne Muir
Lindsell Marketing
Tel: +44 (0)20 7402 0510
Email: [email protected]
or [email protected]

Anita Holley
Head of Marketing, EMEA
Maximizer Software Ltd.
Tel: +44 (0)845 555 99 55
Direct: +44 (0)845 555 99 60
Email: [email protected]

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium businesses and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organisations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit:

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