Maximizer CRM Partners with Hubspot


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New Maximizer CRM: Hubspot Connector will integrate Hubspot’s all-in-one marketing software to Maximizer CRM

Bracknell, UK (26 June 2013)

Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, today announced a new partnership with the all-in-one marketing software company HubSpot. Maximizer has signed a referral partnership agreement with Hubspot Inc and is also releasing a powerful new integration to connect Hubspot’s all-in-one inbound marketing software to Maximizer CRM.

“Sales and marketing team’s need to be working in close collaboration with clear transparency across the entire lead management process from creation to nurturing to closed opportunities,” explained Maximizer Services Inc. President Vivek Thomas. “If your CRM isn’t integrated with your online lead generation activities, you’re missing out on valuable process efficiencies, potential sales growth, and closed loop reporting.”

The Maximizer CRM: Hubspot Connector will make it easy for Maximizer customers to amplify inbound marketing efforts to generate a greater quantity of leads while sending highly qualified leads into Maximizer for sales follow up. With an increased level of lead intelligence for every prospect and effective lead nurturing sales teams can have more engaging conversations, resulting in more productive sales cycles.

“Inbound marketing is all about replacing the world’s interruptive and loud marketing with marketing people actually love. HubSpot gives companies the tools they need to leverage inbound marketing to attract, connect, engage, and delight prospects, customers, and leads. Now, Maximizer’s HubSpot Connector enables Maximizer customers to go a step further by integrating HubSpot’s powerful inbound marketing software with Maximizer’s CRM tool to give Maximizer customers a comprehensive, personalized view of interactions with their prospects and customers,” said Peter Caputa IV, Vice President, Sales & Marketing, Global Channel & SMB at HubSpot.

With the new integration Maximizer will also be able to offer Hubspot customers a clear path to a powerful, simple to use CRM which can extend the value of Hubspot to a sales group and beyond.

“Maximizer is committed to developing integrations with a broad range of solutions that help customers get ever more value out of their investment in the Maximizer CRM solution,” added Thomas. “The integration offered in the Maximizer CRM: Hubspot Connector will bridge the gap between sales and marketing offering new capabilities to boost sales productivity and marketing effectiveness.”

Highlights of the Maximizer CRM: Hubspot Connector

-Get leads generated from your website into Maximizer CRM with a complete prospect profile including lead source, webpages viewed, marketing content downloaded and recent web visits
-Adapt sales conversation based on the each prospects website activity and interests.
-Create alerts and assign follow up tasks when a prospect returns to your website
-Determine which marketing efforts generate leads and offer the greatest ROI
-Report on marketing influence on closed opportunities with closed/won statuses in Maximizer being sent back in HubSpot

The connector integration was developed by the Maximizer team who will also be responsible for updating the connector, integration and services related to the new solution.

Managing Director, Maximizer Software EMEA, Mike Richardson concluded “We’ve been actively using the Maximizer CRM: Hubspot Connector and we are thrilled with the improvement in our lead nurturing capabilities and the significant increase in our lead to qualified sales opportunity conversion rate. As such we are delighted to be offering such an industry leading tool to our customers and prospects alike”.

To learn more please visit:

Media Contacts:

Anita Holley
Head of Marketing, EMEA
Maximizer Software Ltd.
Tel: +44 (0)845 555 99 55
Direct: +44 (0)845 555 99 60
Email: [email protected]

About HubSpot
HubSpot is on a mission to replace the world’s interruptive and annoying marketing with marketing people love. Designed to make marketing efficient, effective, and measurable, HubSpot’s all-in-one inbound marketing software is integrated, powerful, and intuitive to use. Over 8,600 companies, agencies, and partners in 56 countries use HubSpot’s software, services, and expertise to engage with prospects, leads, and customers through social media, blogs, email, landing pages, and more. HubSpot is headquartered in Cambridge, MA, with offices in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. For the love of marketing, learn more at

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium businesses and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organisations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit:

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