Maximizer CRM celebrates ISM 2013 Top 15 CRM Software Award win for work with SMEs


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BRACKNELL, UK (12 June 2013) – Maximizer CRM has been announced as a winner of ISM’sTop 15 CRM Software Awards in the small and medium-sized business category, reinforcing its position as one of the most prestigious CRM providers worldwide. Maximizer’s Customer Relationship Management (CRM) software provides support across the entire range of customer interactions for companies of all types and sizes, but its adaptability and scalability makes it ideal for small and medium enterprises (SMEs).

Featuring functionality essential to SME growth, Maximizer CRM enables managers to increase sales, boost productivity, improve reporting, enhance the customer experience and identify the need for strategic changes to processes. The company, which has been providing CRM solutions for more than 25 years, enables businesses to ensure that their customer-facing functions are joined-up, efficient and web-accessible, whether delivered on-premise or via the cloud.

Barton Goldenberg, president of ISM, said: “The winners of the 2013 Top 15 CRM Software Awards are clearly the leaders and innovators in this fast-paced and growing industry.”

The ISM Top 15 CRM Awards, which have been conferred on leaders in the field since 1990, represent one of the most esteemed honours available to CRM providers, signifying that a company has helped set the standards for CRM software worldwide. During the judging process, each CRM program undergoes rigorous testing at ISM’s North American software lab and is rated on 208 selection criteria, comprising 99 business functions, 48 technical features, 34 implementation capabilities, 10 real time criteria and 17 user-support features.

Mike Richardson, Managing Director, EMEA of Maximizer Software, commented: “Maximizer is delighted to have won such a distinguished award. Being recognised by a firm that judges standards at the highest level in our business is a real accolade. Maximizer is dedicated to providing SMEs with the tools they need to drive sales, improve customer relationships, improve ROI and grow as a business, and for this to be acknowledged with such a highly-coveted award is the ultimate affirmation that our product is transforming how businesses function.”

ISM’s Goldenberg noted: “The winners of the 2013 Top 15 are the influencers in the CRM community who have made significant advancements in both functionality and connectivity for sales, customer service and marketing professionals, offer better decision-making tools for executives and provide more intimate connectivity with today’s Digital Clients.”

Media Contacts:

Hugh Filman or Rhianne Muir
Lindsell Marketing
Tel: +44 (0)20 7402 0510
Email: [email protected]
[email protected]

Anita Holley
Head of Marketing, EMEA
Maximizer Software Ltd.
Tel: +44 (0)845 555 99 55
Direct: +44 (0)845 555 99 60
Email: [email protected]

About Maximizer Software

Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium businesses and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organisations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit:

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