Maximizer focuses exclusively on helping businesses Target. Engage. Succeed.


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CRM solution provider announces corporate focus on mid-sized business acceleration.

Vancouver, Canada/North Ryde, Australia (20 July 2015) – Maximizer, a leading provider of Customer Relationship Management (CRM) solutions, announced today that it is focusing its brand globally to serve the needs of mid-sized organizations looking for significant revenue growth.

CRM is essential to increasing productivity, data security and profitability for any organization, especially small to mid-sized businesses, which account for 85 percent of global businesses. Maximizer’s goal is to give these companies an affordable CRM solution that helps them gain deep customer insight, deliver personalized experiences, and drive retention and loyalty.

The tagline on the company’s new global website“Target. Engage. Succeed.” underlines the core sales, marketing and service functionality built into Maximizer’s all-in-one CRM solution, and the value it offers to mid-sized businesses.

Vivek Thomas, President of Maximizer Services, comments: “Our focus reflects the evolution of our growth as a SaaS (Software as a Service) vendor, our industry-specific Wealth Manager solution and our unique ability to provide a more customer intimate experience. Flexible deployment options – Our Cloud/Your Cloud – coupled with our simple all-inclusive price make Maximizer the no-brainer choice for companies looking to address growth limitations.”

Maximizer’s new website launched today is designed to address pain points common to mid-sized organizations, and demonstrate how Maximizer CRM is used to address issues such as identifying higher quality leads, automating marketing campaigns, retaining customers and growing revenues.

Thomas explains: “From the minute visitors land on the site, common business challenges are tackled – how to engage with high value leads, how to gain visibility into the sales pipeline, and how to build deeper customer relationships. Each challenge is linked to a case study where visitors can view how similar organizations benefit from Maximizer CRM to overcome roadblocks and grow their business. We’re completely focused on understanding, educating and supporting our customers and optimizing their growth potential by helping them target, engage and succeed.”

About Maximizer

Since 1987 Maximizer has been fuelling the growth of businesses around the world. Our CRM solutions come fully loaded with the core Sales, Marketing and Service functionality companies need to optimize sales productivity, accelerate marketing and improve customer service. With flexible on-premise, our cloud and your cloud deployment options, tailored-to-fit flexibility, state-of-the-art security infrastructure, industry-specific editions and anywhere/anytime mobile access, Maximizer is the affordable CRM solution of choice. From offices in North America, Europe, Middle East, Africa and AsiaPac, and a worldwide network of certified business partners, Maximizer has shipped over one million licenses to more than 120,000 customers worldwide. For more information, please visit:

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