Matt’s App of the Week: TrackMaven

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trackmavenThis is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

Let’s say you want to keep an eye on your competitors but don’t have a big budget. Or staff to do the heavy lifting and research.

But let’s say you still need to see what they’re doing. How they’re using social, paid ads online, PR, SEO, content marketing and more. Let’s say you want to benchmark your business against your closest competitors, track changes over time, and be alerted when something significant happens – like when they publish a particularly viral piece of content or launch a new ad campaign.

Now let’s say you can do all of that with a single online service.

Meet TrackMaven.

The first time I saw what they’re doing my jaw hit the floor. They’re aggregating an incredible amount of data together in one place, with some fantastic dashboards and analytics capabilities.

They’re not cheap, but if you’re a mid-market or enterprise company that wants an unprecedented amount of competitive insights without requiring staff or ongoing old-school research teams, you should definitely check them out.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.

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