Matrix Solutions Delivers Advanced Sales Intelligence Tools in Most Recent System Release


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PITTSBURGH, PA February 14, 2014, Matrix Solutions, the leading provider of Media CRM and Sales Intelligence Software, announced today a new product release that provides robust Sales Intelligence tools in addition to enhanced features and functionality. The Sales Intelligence Module, available for purchase as part of our Matrix Premium product; will initially include Sales Coverage Analysis, Sales Retention Analysis, and New Business Analysis – enabling users to comprehensively analyze their business in several critical areas. The value-added features and functionality of the hosted and web-based CRM& Sales Intelligence Software will be generally available to all users on February 15, 2014.

“Our Matrix Premium release is a game-changer for Media Sales Management as it provides the tools necessary for deep Sales Intelligence analytics not only from a historical perspective, but from a forward-thinking perspective,” said DJ Cavanaugh, CEO, Matrix Solutions. “It also provides an advanced level of integrated insight across the top of an entire enterprise while enabling scalability from the high-level overview to the need to quickly drill down to individual Station, Outlet, Category, Account Executive or more.”

The benefit of Sales Intelligence tools is the ability to have a current 360 degree view of your entire sales organization and to quickly identify where new opportunities lie. For example, in the new Sales Coverage Analysis you can see Accounts and Agencies that aren’t spending on a particular outlet, but are spending elsewhere. The New Business Analysis enables users to see how much new business is being generated by Offices, Outlets, and Account Executives. It also allows you to compare them to each other providing greater insight into where your strengths are. The Sales Intelligence tools are available to new and current Matrix customers, for purchase as part of Matrix Premium module.

Beyond the Sales Intelligence Tools the new system release also encompasses the new Matrix Espresso Shot for both Managers and Account Executives. The Espresso Shot is a daily e-mail sent to you to let you know just how you are performing compared to budget for month, quarter, and year. It also shows what activities are planned for the day, what deals are planned to close that week, recent imports from traffic, and top potential churn accounts by dollar amount. Another enhanced feature within the new release is the LinkedIn pod which has been updated to provide users greater visibility to see deeper contact connections within organizations and the ability to quickly import them into Matrix with a lot of their information imported from LinkedIn.

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

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