Masters of Design Thinking Presentation


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I am a big fan of the two people that put this presentation together. One being former podcast guest, Arne van Oosterom, Partner at DesignThinkers in Amsterdam and the other, Graham Hill who can be found on his Customer Think blog. They provide an insightful journey through a few of the latest thoughts in Service Design thinking and of course, The Service-Dominant Logic of Marketing.

Related Information:
Service Design via a Design Thinker ebook
Do you co-create value with your Customer?
A Service Design Thinking Primer
Blog Carnival Annual Roundup 2011: Graham Hill at CustomerThink

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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