Master Data Management Guru Andy Hayler to Present Live Webinar on the State of Data Quality Management


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LANHAM, MD. and WESTMINSTER, COLO., (September 14, 2009)—Pitney Bowes Business Insight, the leading global provider of data quality and location intelligence solutions, and Silver Creek Systems, the pioneer and leader in automated data mastering, today announced the co-sponsored Webinar, “It’s Time to Understand the Business Case for Data Quality Initiatives.” Scheduled for Friday, September 18, 2009 at 11:00 a.m. EST, the Webinar will feature world renowned master data management (MDM) expert Andy Hayler.

Hayler will discuss key insights from U.K.-based analyst firm The Information Difference’s recently published “State of Data Quality” research report, which found that businesses are still facing significant data quality challenges. Hayler will evaluate the current state of data quality and management of data in organizations, and share processes for resolving data quality issues.

During the Webinar, Hayler will analyze key outcomes of The Information
Difference’s data quality survey and share professional recommendations based on real-world case studies to help businesses mitigate the following:

• The business case for data quality to gain executive support;
• Lessons from real-life corporate data quality disasters;
• The critical elements of a successful data quality strategy;
• The role of data governance; and
• How to manage inconsistent corporate data.

A full report on the survey and its findings is available at the Pitney Bowes Business Insight or Silver Creek Systems websites.
WHAT: “It’s Time to Understand the Business Case for Data Quality Initiatives” Webinar

WHO: Andy Hayler, president and CEO for The Information Difference

WHEN: Friday, September 18, 2009
11:00 a.m. EST/ 8:00 a.m. PDT/ 4:00 p.m. GMT

WHERE: Event Information
Online Registration

About Andy Hayler
Andy Hayler is one of the world’s foremost experts on master data management. A 20 year veteran of data modeling, warehousing and integration projects, Hayler led the creation of the dynamic data warehousing architecture within Royal Dutch Shell. He then founded Kalido, which under his leadership was the fastest growing business intelligence vendor in the world in 2001. Hayler was named a “Top 10 Innovators of 2002” by Red Herring. Hayler is founder and CEO of The Information Difference, a boutique analyst and market research firm, advising corporations, venture capital firms and software companies. He is a regular keynote speaker at international conferences on master data management.

About Silver Creek Systems
Silver Creek Systems’ automated data mastering solutions enable enterprise-wide standardization and integration of the information that drives critical aspects of MDM, PIM, systems migration, data quality and governance. Its DataLens™ System uses next-generation semantic technology to standardize, enrich, match and repurpose product data from any source – reducing implementation time, cost and risk while improving quality. Market-leading companies in retail, distribution, manufacturing, high tech, healthcare, telecom, energy and others use the DataLens System to increase the value and usability of data in applications from search and merchandising to global data synchronization, inventory management and procurement. For more information, visit

About Pitney Bowes Business Insight
Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit and for more information.

Silver Creek Systems and DataLens are trademarks of Silver Creek Systems, Inc.

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