Martin Dawes Analytics Continues Expansion into Energy and Utilities Markets


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Martin Dawes Analytics (MDA), a leading global data analytics software provider, recently announced that Edward Cuoco has joined the Company as its Director of Energy and Utilities Markets, where he will accelerate business expansion into these domains. In this role, Mr. Cuoco will be responsible for the global management of all energy and utility initiatives, including business development, marketing and the ongoing delivery and development of Martin Dawes Analytics’ service offerings and capabilities within this sector.

Energy and utility companies are undergoing significant changes in response to market and regulatory drivers including carbon-based energy volatility, utility market restructuring, SmartGrid technologies, and the current economic climate. These factors will impact many key operations due to the dramatic increase in both the volume and dependency on data to operate their businesses. For example, smart metering will drive more than a 50x increase in usage data, a critical component necessary to set Smart Grid rates, accurately bill customers, and understand the levers to manage demand. The combined changes are on top of existing operational challenges associated with data such as those in the energy trading, risk management, and wholesale/retail settlement.

“One can argue that a successful utility company is one that is equally adept at moving atoms as they are in managing bits and bytes,” said Ed Cuoco. “Some critical business processes, such as energy trading and meter-to-cash, have more in common with the current telecommunication company model than they do with traditional utility procedures. Our goal is to leverage our communications best practices to ensure our technology and solutions drive significant business gains for our energy and utility customers.”

“With Ed, we have the real opportunity to apply our process-driven data analytic software to an industry that has an increasing dependency on diverse and growing sources of business-critical data,” said Drew Rockwell, CEO for MDA. “We believe our expertise and our products can deliver significant short-term financial and operational value to our energy and utility customers, enabling them to improve current operations and more gracefully address the important changes facing their industry.”

Before joining Martin Dawes Analytics, Mr. Cuoco was the Commodity Trading and Risk Management Practice lead for Accenture in the Netherlands and was responsible for developing all aspects of Accenture’s Dutch CTRM Practice. Previously, Cuoco had spent more than 10 years working with Energy companies in both the United States and Europe, serving as Manager of Systems and Processes for Essent Energie’s Merchant Energy Division and as a delivery lead in Sapient’s Energy Practice.

About Martin Dawes Analytics
Martin Dawes Analytics is a leading global data analytic software company focused on maximizing cash from and improving the performance of complex processes, such as order-to-cash. The Lavastorm Analytic Platform provides data and logic transparency at the atomic level, scales to any level of complexity, is extensible across order-to-cash, and delivers both ad hoc analytics and automated controls within one analytic environment. This capability delivers powerful solutions, such as revenue assurance, fraud management, cost validation, customer management, risk management, and core data analytics. For more information, visit or call +1 617 345 5422 ext. 244.

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