Qvidians Sales Enablement Solution, Sales Playbooks & Analytics, boosts
sales team efficiency and effectiveness
LOWELL, MA April 4, 2013 – Qvidian, the leader in sales enablement
applications for intelligent selling, announced today that Marketo, the
provider of a leading cloud-based marketing software platform, will use the
Qvidian Sales Playbooks & Analytics application to improve the performance
of their sales development team. Marketo will leverage Qvidian to provide
Sales Development Representatives (SDRs) with a guided selling platform
thats tailored for each opportunity.
Marketos sales development team is responsible for pre-qualifying leads for
the field sales team. The company needed a way to quickly ramp-up new SDRs
and ensure they properly position Marketo based on the diverse
characteristics of each Lead.
Qvidian Sales Playbooks & Analytics interprets Lead data in Salesforce.com
and provides the SDR team with a dynamic sales playbook that serves-up the
appropriate messaging, content, tools, and company-wide best practices to
qualify leads at higher rates. Users have easy access to the playbook via
the Lead record in Salesforce.com.
Qvidian takes insights captured from our internal use of Marketo and
Salesforce.com and turns them into action for our sales team, said Danielle
Schaumburg, Director, Sales Enablement and Training for Marketo. We look
forward to expanding our use of Qvidian Sales Playbooks & Analytics to help
us reinforce our sales process, close deals faster, and provide Marketos
customers with an excellent sales experience.
Marketos SDR team will now have access to critical sales content such as
competitive information, role-specific elevator pitches, training videos,
product information, and much more right from within Salesforce.com. The SDR
will only be presented with the content thats relevant to the Lead they are
working. Sales leaders will have visibility into which content and activity
is most effective in qualifying leads so they can replicate those winning
plays across the sales team.
We are delighted to help an industry leader like Marketo, said Lewis
Miller, President of Qvidian. Qvidians ability to leverage CRM and
marketing automation data to improve sales effectiveness makes our solution
a perfect fit for Marketo.
About Sales Playbook & Analytics
Qvidian Sales Playbooks is a cloud-based guided selling platform, tightly
integrated with Salesforce.com, that helps sales and marketing leaders
streamline and reinforce a companys sales process to accelerate business
growth and improve sales team productivity and effectiveness. Accelerating
the ability for salespeople to close more deals, Qvidian Sales Playbooks
replicates a consistent sales process across an organization and delivers
the right content and coaching for each step of the sales process.
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing
software platform that propels fast-growing small companies and global
enterprises alike. Marketo® marketing automation and sales effectiveness
software streamlines marketing processes, delivers more campaigns, generates
more win-ready leads, and improves sales performance. With proven
technology, comprehensive services and expert guidance, Marketo helps
thousands of companies around the world turn marketing from a cost center
into a revenue driver. Known for providing breakthrough innovation and
fueling growth, in both 2011 and 2012 Marketo received the CRM Market
Leaders Awards Winner for Marketing Solutions by CRM Magazine.
Salesforce.com customers also honored the company with the AppExchange
Customer Choice Awards for 2012 in the marketing category.
About Qvidian — Empowering Sales Enablement Leaders
Qvidian provides cloud-based sales enablement applications that empower
marketing and sales teams to accelerate growth, improve sales team
productivity & effectiveness, and close more deals. Over 1,200 companies
leverage Qvidians Proposal Automation and Sales Playbooks solutions to keep
their salespeople selling by accelerating the production of winning sales
documents and streamlining sales complexity into an interactive, repeatable
process. For more information, visit www.Qvidian.com or call 1-800-272-0047.
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