Marketo Chooses Qvidian Sales Enablement Solution to Speed Up Sales Onboarding, Increase Lead Qualification Rates


Share on LinkedIn

Qvidian’s Sales Enablement Solution, Sales Playbooks & Analytics, boosts
sales team efficiency and effectiveness

LOWELL, MA – April 4, 2013 – Qvidian, the leader in sales enablement
applications for intelligent selling, announced today that Marketo, the
provider of a leading cloud-based marketing software platform, will use the
Qvidian Sales Playbooks & Analytics application to improve the performance
of their sales development team. Marketo will leverage Qvidian to provide
Sales Development Representatives (SDRs) with a guided selling platform
that’s tailored for each opportunity.
Marketo’s sales development team is responsible for pre-qualifying leads for
the field sales team. The company needed a way to quickly ramp-up new SDRs
and ensure they properly position Marketo based on the diverse
characteristics of each Lead.

Qvidian Sales Playbooks & Analytics interprets Lead data in
and provides the SDR team with a dynamic sales playbook that serves-up the
appropriate messaging, content, tools, and company-wide best practices to
qualify leads at higher rates. Users have easy access to the playbook via
the Lead record in

“Qvidian takes insights captured from our internal use of Marketo and and turns them into action for our sales team,” said Danielle
Schaumburg, Director, Sales Enablement and Training for Marketo. “We look
forward to expanding our use of Qvidian Sales Playbooks & Analytics to help
us reinforce our sales process, close deals faster, and provide Marketo’s
customers with an excellent sales experience.”

Marketo’s SDR team will now have access to critical sales content such as
competitive information, role-specific elevator pitches, training videos,
product information, and much more right from within The SDR
will only be presented with the content that’s relevant to the Lead they are
working. Sales leaders will have visibility into which content and activity
is most effective in qualifying leads so they can replicate those “winning
plays” across the sales team.

“We are delighted to help an industry leader like Marketo,” said Lewis
Miller, President of Qvidian. “Qvidian’s ability to leverage CRM and
marketing automation data to improve sales effectiveness makes our solution
a perfect fit for Marketo.”

About Sales Playbook & Analytics
Qvidian Sales Playbooks is a cloud-based guided selling platform, tightly
integrated with, that helps sales and marketing leaders
streamline and reinforce a company’s sales process to accelerate business
growth and improve sales team productivity and effectiveness. Accelerating
the ability for salespeople to close more deals, Qvidian Sales Playbooks
replicates a consistent sales process across an organization and delivers
the right content and coaching for each step of the sales process.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing
software platform that propels fast-growing small companies and global
enterprises alike. Marketo® marketing automation and sales effectiveness
software streamlines marketing processes, delivers more campaigns, generates
more win-ready leads, and improves sales performance. With proven
technology, comprehensive services and expert guidance, Marketo helps
thousands of companies around the world turn marketing from a cost center
into a revenue driver. Known for providing breakthrough innovation and
fueling growth, in both 2011 and 2012 Marketo received the CRM Market
Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with the AppExchange
Customer Choice Awards for 2012 in the marketing category.

About Qvidian — Empowering Sales Enablement Leaders
Qvidian provides cloud-based sales enablement applications that empower
marketing and sales teams to accelerate growth, improve sales team
productivity & effectiveness, and close more deals. Over 1,200 companies
leverage Qvidian’s Proposal Automation and Sales Playbooks solutions to keep
their salespeople selling by accelerating the production of winning sales
documents and streamlining sales complexity into an interactive, repeatable
process. For more information, visit or call 1-800-272-0047.

Follow Qvidian
• Subscribe to our Sales IQ Blog
• Follow @Qvidian on Twitter
• Like Qvidian on Facebook
• Read our Press Releases

# # #
All logos, company and product names may be trademarks or registered
trademarks of their respective owners.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here