Partnership Extends Connectivity and Data Integration to Power
Microsoft Dynamics CRM Customers
Manchester, N.H. March 13, 2013 Scribe Software, the leading platform
for cloud and on-premise CRM data integration, today announced a new
partnership with Marketo, the provider of a leading cloud-based marketing
software platform. The new partnership enables thousands of customers to
leverage Scribes data integration platform to ensure its users have better
access to business-critical data by fully integrating marketing campaign
data with Microsoft Dynamics CRM. Both companies will be at Microsoft
Convergence 2013, March 18-21 in New Orleans, LA, in Scribe booth #420 and
Marketo booth #550.
We are excited to partner with Scribe because of its deep understanding of
the need to manage and integrate data across the many channels that make up
todays complex marketing and sales environment. Our partnership with Scribe
extends Marketos native integration with CRM 2011 and CRM Online in
addition to integrating to those customers still using Microsoft CRM 4,
said Mark Sheridan, Vice President, Business Development, Marketo. The
Scribe platform will also allow customers, regardless of version, to easily
integrate additional third-party data sources, like Microsoft Dynamics ERP,
with Marketos marketing software to provide marketers with purchase data to
drive smarter marketing campaigns and calculate ROI on marketing spend.
We are thrilled to be partnering with Marketo and are excited about our
joint ability to bring integrated marketing solutions that accelerate value
creation for businesses of all sizes, said Peter Chase, Founder and
Executive Vice President, Business Development, Scribe Software. Our
commitment to our growing ecosystem of ISV and systems integrator partners
is making data integration reliable and easy reducing the complexity,
effort and time needed to connect critical customer data for better business
outcomes.
Earlier this week, Scribe announced significant enhancements to its Scribe
Online Platform, offering a new visual interface that speeds the development
of new integrations enabling them to get to market quicker and for customers
to realize value faster. Making cloud and hybrid data integration between
core business systems, such as CRM, Marketing Automation and ERP more easily
accessible, frees up valuable engineering resources, speeds systems
implementation and integration, and reduces total cost of ownership (TCO).
The multipoint integration allows software providers not only to connect to
CRM and ERP applications through Scribe, but also to other relevant industry
and cloud applications. Other leading ISVs leveraging Scribes data
integration platform include ON24, FinancialForce, Xactly and Znode.
