Marketing Architects, Inc. Chooses TARGUSinfo On-Demand Lead Identification and Scoring Solutions to Power Exclusive IVR System


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VIENNA, Va. – February 28, 2011 –TARGUSinfo, the trusted leader in On-Demand Insight®, announced today that its market leading On-Demand Identification and On-Demand Lead Scoring solutions are exclusively powering Vocé, the interactive voice response (IVR) system of Marketing Architects, Inc.

As a leading full-service advertising agency, Marketing Architects supervises every aspect of advertising campaigns – from creative development of advertising and media buying to response management and conversion strategies – for direct response clients on a national scale. Vocé is their unique, custom-built technology platform used to effectively manage, qualify and close customers by phone.

TARGUSinfo’s On-Demand Identification and On-Demand Lead Scoring solutions are optimizing consumer interactions within Vocé, providing the greatest insight about consumers in real-time and helping to route calls to the most appropriate agents. Thus far, TARGUSinfo solutions have processed approximately eight million phone calls in Vocé.

“We’ve greatly enjoyed partnering with TARGUSinfo. They are a key strategic partner, offering ideas and creative solutions that focus on making our IVR platform, Vocé, smarter, faster and more powerful. At the end of the day, we have a mutual goal of improving performance and experience for our clients and their callers,” said Nicole Holte, Director, Conversion Solutions, Marketing Architects, Inc.

“Marketing Architects is redefining the direct response space. As they continue innovating, TARGUSinfo is excited to be on the frontlines helping to quantify their interactions with consumers and ultimately helping to build a better relationship with those consumers,” said Paul McConville, Senior Vice President, Sales and Marketing, TARGUSinfo.

The TARGUSinfo On-Demand Lead Identification and Lead Scoring solutions are powered by its unrivaled, proprietary technology platform, IAN. IAN powers more than 1,200 U.S. businesses with more than 140 billion queries in real-time.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 100 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit

About Marketing Architects
Marketing Architects grows companies and accelerates brand dominance by delivering total command and control over the marketing process. With a singular focus on direct response TV and radio marketing, the company’s breakthrough methods have dramatically lowered costs and assured advertiser results in these high barrier to success channels. By merging proprietary technologies and advanced analytics, with maverick, award-winning creative capability, full media services, and responder monetization systems, Marketing Architects clients are the most respected, fastest growing in the industry. For more information on Marketing Architects, please visit us at www.markarch.comor please email us at [email protected].

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