NEW YORK, N.Y., July 14, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today that Bill Seely has been named Vice President of Analytics, reporting to Leon Zemel, Chief Analytics Officer. He returns to [x+1] after a three-year hiatus in which he held senior analytics positions, most recently as Vice President of Digital Measurement and Analytics at Publicis Modem.
From 2005 to 2008, Seely worked on a wide range of site optimization assignments at [x+1] for major clients including Delta Airlines, American Express, America Online, Verizon and Match.com. He has broad experience in technical and business roles, all centered on his passion for digital marketing, quantitative analysis and database technology.
Seely got his start in marketing analytics at Frito-Lay in 1988, analyzing syndicated scanner data in a wide range of applications including optimization of pricing and marketing mix, forecasting sales and promotions and data mining. In 1997 he moved to New York City and began his career in the digital space with USWeb/CKS.
He has since worked in marketing analytics in a wide range of industries including financial services (JP Morgan Chase and Bank of America), consulting (Monitor), interactive television (Ensequence) and advertising (Publicis).
“Considering the breakneck pace of new developments in digital media and marketing, and specifically [x+1]’s role as a leading player in the space, it’s an exciting time to be back in a key role here,” said Seely. “I’m looking forward to finding new ways to drive client growth using a combination of strategic insights and cutting-edge tools and analytics.”
“Bill’s undeniable talent, enthusiasm and vast knowledge of marketing analytics will be a welcome addition to our team,” said Zemel. “His insight and creativity in solving client problems are a tremendous asset, and his experience and knowledge of online marketing is second to none. We’re glad to welcome him back into the [x+1] fold.”
For more information on [x+1] and digital marketing integration, visit www.xplusone.com; follow us on twitter @xplusone.
