Use Marketing Analytics to Beat the Recession Blues


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Bob Thompson chats with marketing performance expert Naras Eechambadi about what marketing leaders can do in this difficult economy. Topics:

  • Impact of the recession on marketing organizations
  • Using marketing analytics to help agents sell effectively on inbound calls
  • Avoiding customer annoyance and other implementation challenges
  • Getting “quick wins” with SaaS marketing solutions

Recorded on Feb. 3, 2009.

Naras Eechambadi, Ph.D
Dr. Naras Eechambadi is the founder and CEO of Quaero, a world-class data management and analytics platform empowering enterprises to integrate, discover and democratize their customer data. He is a life-long technologist and entrepreneur with over three decades in the software products and services industry. He has been awarded numerous distinctions as both a marketing executive and entrepreneur. Naras is also the author of a critically acclaimed book, High Performance Marketing: Bringing Method to the Madness of Marketing.


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