Market2Lead Tops Demand Generation Comparison Matrix in New Software Review


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Comprehensive Raab Guide Evaluates Five Leading Vendors on more than 150 Attributes

SANTA CLARA, Calif. — November 24, 2008 — Market2Lead, a provider of on-demand B2B automated marketing solutions that accelerate demand and revenue growth, announced today its product is the most comprehensive of leading demand generation systems reviewed in the first-ever detailed independent study of the market. The just-released “Raab Guide to Demand Generation Systems” reveals that Market2Lead supports more of the evaluated attributes than other vendors in the study.

Raab Associates Inc., leading specialists in marketing technology evaluation, conducted the study and published the 125-page Guide. It provides a comparison matrix that evaluates Market2Lead and four other vendors on more than 150 specific attributes. That matrix shows that Market2Lead provides support for 137 of the listed attributes, more than any of the other vendors. In addition, the matrix shows that Market2Lead provides support for up to one third more attributes than other evaluated vendors.

“The Raab Guide is the most comprehensive review of demand generation systems ever published,” said Geoff Rego, CEO and co-founder, Market2Lead. “Author David Raab dove very deeply into the systems, spending several days with us over a three-month period. He asked some of the most detailed questions we’ve ever been asked. And David didn’t just accept our answers – he looked at our product for himself to validate the information we provided.”

Author David M. Raab said, “When marketers shop for demand generation or marketing automation software, it’s not easy for them to determine the real differences between the various products. The comparison matrix in our guide makes it easy to see which capabilities are unsupported, partially supported or fully supported by each product. Our guide also helps marketers determine which capabilities are most important to the success of their marketing efforts.”

Rego added, “Because of its relatively low cost and high efficiency, online demand generation has become even more valuable now, in a difficult economy. And with budgets tight, making the right investment in marketing automation software has never been more important. The Raab Guide is a big help for marketers in that regard.”

About the “Raab Guide to Demand Generation Systems”
“The Raab Guide to Demand Generation Systems” reviews products from Market2Lead Inc., Eloqua Corporation, Manticore Technology Inc., Marketo Inc. and Vtrenz (a Silverpop company). The guide is available online at A $100 discount is available through December 31, 2008 to purchasers who enter the discount code M2L1108.

About Raab Associates
Raab Associates helps marketers make the most of technology. Since 1987, the company has worked with business and consumer marketers in all industries to understand opportunities, define requirements and select appropriate solutions. The company has published detailed evaluations of hundreds of software products, including the recent “Raab Guide to Demand Generation Systems”. Principal David M. Raab has written hundreds of articles on marketing systems and has addressed audiences in North America, Europe, Asia and Australia.

About Market2Lead
Market2Lead Inc. provides automated marketing solutions to help companies generate better, qualified leads and close more sales. Market2Lead accelerates demand and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and contact, cultivate, convert and close more business. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, Calif. For more information please visit

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© 2008 Market2Lead, Inc., Market2Lead, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

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