Market2Lead Includes Call Center Operations in Marketing Automation


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SANTA CLARA, Calif. — Oct. 1, 2009 — Companies can now fully integrate their telemarketing, tele-qualification and/or inside sales operations with marketing automation and sales force automation (SFA) systems, with the new call center module in Market2Lead’s on-demand marketing automation software. Market2Lead, a leading provider of marketing automation software and services, announced today the availability of version 4.04 of its software, which includes the call center module.

“While marketing automation campaigns usually focus primarily on Internet-related tactics, many companies find that phone calls from people other than sales representatives have a definite place – especially for “C” and “D”-level leads,” said Kevin Joyce, CMO, Market2Lead. “A prospect might not be ready to hear from a salesperson, but that doesn’t necessarily mean the prospect doesn’t want any human contact with a vendor. Market2Lead’s new call center module makes it easy for marketing automation users to integrate such calls with the lead nurturing and scoring process, even if a third-party service provider is making the calls.”

Market2Lead’s call center module enables customers to capture complete information regarding telephone-based lead contact activity within the Market2Lead application. Such information then immediately becomes a part of the prospective customer’s record within the Market2Lead data warehouse and becomes available to downstream applications such as integrated customer relationship management and/or SFA applications.

Market2Lead’s call center module enables customers to:

* Use telemarketing engagement as an integral part of their lead nurturing campaigns
* Create dynamic telemarketing scripts and workflows that draw on contact data in the database and that enable call center agents to directly update contact records
* Create multiple call-center-specific queues to deliver leads to one or more agents, based on territory, product interest, industry, etc.
* Provide internal or external telemarketers with access only to the marketing automation functions and data they need
* Receive comprehensive reports specific to call center activities and agents

The new version of Market2Lead’s software is available immediately. For more information about Market2Lead and its call center module, call (408) 907-2821, extension 701 or visit

About Market2Lead

Market2Lead offers software and services that provide the automation and analytical insight to move more prospect relationships into customer relationships. Market2Lead has a strong focus on contact data integration, data quality richness, and deeper and more accurate reporting. Market2Lead’s software and services assure that marketing programs are more effective in producing sales-ready leads, and marketing investments have a measurably better ROI. Market2Lead is a privately held company headquartered in Santa Clara, Calif. For more information, visit

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© 2009 Market2Lead, Inc., Market2Lead, and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

For additional information:

Jay Farlow
Total Marketing Concepts, Inc.
(732) 747-5786 ext. 375
[email protected]

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