Market2Lead a Finalist for CompTIA SoftwareCEO Software Innovation Award


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One of Eight in Most Innovative Enterprise Software Category

Editors: This news release is available online at

SANTA CLARA, Calif. — June 16, 2009 — Market2Lead, a leading provider of marketing automation software and services, announced today that the Computing Technology Industry Association (CompTIA), the leading trade association for the world’s information technology industry, has named Market2Lead a finalist in the third annual CompTIA SoftwareCEO Software Innovation Awards. Market2Lead is one of eight finalists in the Most Innovative Enterprise Software category.

Kevin Joyce, CMO, Market2Lead, said, “We are thrilled to be a finalist for the second year in a row in this prestigious program. The judges recognized the value of our innovations around lead nurturing and specifically the ability of our automated marketing system to arbitrate for itself what is the best next offer to make to a prospect during a drip marketing campaign. Adaptive lead nurturing campaigns allow marketers to easily add new offers into the system and let the system decide to whom it should send the new offer and when. This allows for much more effective campaigns. Without our innovation, lead nurturing campaigns are more likely to be linear, sending the same offers in a predetermined order to every recipient targeted for the campaign.”

The SoftwareCEO Software Innovation Awards recognize innovative software products and new business models in eight different categories. Award winners will be announced at a special online award ceremony June 18.

Award finalists were determined by the evaluations of seven judges: Bruce Hadley, founder, SoftwareCEO; Robert Biddle, CompTIA; Sue Anderson, eVoice Marketing & Communications; Winton Churchill, Churchill Method Inc.; Robert Dubicki, TP Systems Ltd.; Colleen Francis; and Gordon Graham, editor, Software CEO.

Criteria for the awards include:

• Scope – What business problem or opportunity does the software innovation address? What is the size of the problem/opportunity?
• Impact – What practical results, such as sales, users or profits, has the innovation had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
• Novel – How does the innovation break with traditional ideas or processes?

About Market2Lead
Market2Lead Inc. is a leading provider of marketing automation software and services that generate sales leads as well as automate lead nurturing, creating effective campaigns that help companies close more sales. Market2Lead’s lead generation software accelerates lead generation and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and to contact, cultivate and close more business. The company’s automated marketing system and services enable leading enterprises to progressively gather deeper insight into individuals, their needs and their purchase intentions through automated lead generation, scoring and nurturing and to use this information to guide automated marketing campaigns. Market2Lead is a privately held company headquartered in Santa Clara, Calif. For more information, visit

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© 2009 Market2Lead, Inc., Market2Lead, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

For additional information:

Jay Farlow
Total Marketing Concepts, Inc.
(732) 747-5786 ext. 375
[email protected]

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