Mark Twain’s User Adoption Lessons, Part Two


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This is the second in a five part series. Start at the beginning here.


In the last blog I told you how I recently I came across a page of Mark Twain quotes and in reading them I realized that the insights and teachings of a man who died decades before modern information systems were even conceived may hold some of the greatest lessons for how to deliver successful technology adoption programs.

So in this second installment of our look at Mark’s words in relation to assumptions and learning as they relate to IT user adoption programs.

When examined in the context of various aspects of effective user adoption programs, Mark shows us some of the common mistakes and misplaced assumptions that often plague many IT projects.

As I asked previously — and will ask throughout this series — how can you use Mark’s insights to deliver a more effective user adoption program?


Many people have opinions about how to drive effective user adoption, but far fewer have the experience, knowledge and ‘battle scars’ in successfully driving and sustaining adoption to truly be experts. There are any many popular myths about user adoption that actually harm your user adoption efforts. Some of our favorites include:

When you are considering all of the advice that is out there, ask yourself if the source truly has the right knowledge and experience to know that about which they speak.


  • “If you hold a cat by the tail you learn things you cannot learn any other way.”

  • “Education is the path from cocky ignorance to miserable uncertainty.”

  • “Education consists mainly in what we have unlearned.”

We all don’t know what we don’t know, but here are a few tools to help illuminate your situation:

  • Take our free User Adoption Challenge to see what specific user adoption issues you face on your IT project.

  • Read our free eBook on avoiding implementation failure (specifically CRM), and steps to achieve success.

  • Read about a new way to define IT success.

Or, contact us to learn more.

Republished with author's permission from original post.

Jason Whitehead
Jason Whitehead is CEO of Tri Tuns, LLC, an organizational effectiveness consultancy specializing in driving and sustaining effective user adoption of IT systems. He works at the intersection of technology, process, culture and people to help clients actually achieved measurable business benefits from their technology investments.


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