Managing a High Growth Business: Getting you Vision Right


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Getting Your Vision Right

I have worked with may high growth businesses and contrary to much of the published research it is clear that many owners of successful and high growth businesses do not have a clear vision of where they want to go or indeed and why they should need to know. Many of the business owners I have worked would describe themselves as accident success stories. That is to say they can’t explain why their business is consistently successful or what actions they put in place got them to where they are now. However what is common,
they all recognise that this is not a satisfactory state of affairs. Formalising their thoughts into a vision is not just an academic exercise it is important to be able to articulate why you are business.

A vision is not about targets or goals, it is about the reason you are in business for example Disney’s vision is simply “To make people happy” Whilst Google’s is “Make internet advertising better – less intrusive, more effective, and more useful” Kelloggs is “To be the food company of choice”

You will all
have some kind of vision in your head but to communicate it effectively to your
staff and the outside world it needs to be put down on paper, in doing so it
will help you clarify your vision. You will see from the examples I have shown
that a company vision is not about targets or goals but why you do what you do
and how you do it. It should not change and it should be just as valid whether
you are a 5 person company or a 5000 person company. It should be timeless.

Getting your
vision right is important for any business, but for a fast growing business it
is essential. Having a vision will provide the common sense of direction that
will focus peoples’ activities to the benefit of the business. This common
purpose is vital for the maintaining of consistent fast growth.

Republished with author's permission from original post.

Laurence Ainsworth
Laurence Ainsworth founded Exigent Consulting in 2002 and since then has performed a number of successful turnaround more recently he has worked with businesses to utilise Social Marketing to drive sales performance, customer loyalty and brand recognition. He is skilled at working with, and getting the most from, owner managers.


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