Making the Right CRM Decision: Commence Corporation Offers Counsel to Small to Mid-Sized Companies


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-Traditional Desktop Solutions Continue to Lose Ground to Popular
Software-as-a-Service Implementations-

TINTON FALLS, N.J. (February 23, 2010) – Leveraging its decades of CRM
expertise, Commence Corporation

215981&> , a leading provider of
Customer Relationship Management software for small to mid-size enterprises,
today offered companies some advice about what to consider when buying a CRM

Commence Corporation’s CEO, Larry Caretsky, shared, “For years, Commence
Corporation sold desktop-based customer relationship management and sales
force automation solutions to small to mid-size businesses. As the
software-as-a-software (SaaS) delivery model stabilized, more organizations
opted for its convenience and flexibility. Today, 80% of the inquiries we
receive are for our Web-based solution and 20% are for our desktop solution;
however, it’s important to note that every company has different CRM needs.”

Desktop solutions can be ideal for small companies with an IT
infrastructure, but this approach places the burden of management and
maintainability with the customer. By subscribing to the CRM software using
the SaaS model, this burden is eliminated. In addition, the inherent
collaborative benefits of CRM can be quickly recognized, as all users – such
as sales and service reps – can enter and manage their own territory data,
projects and marketing campaigns. A SaaS-based implementation also gives
managers “anytime, anywhere” access to the system in order to easily
identify key business trends and potential problem areas.

Caretsky expressed concern that some companies are still marketing low-end
contact management software as if it’s CRM software, which only serves to
confuse buyers. He said, “Contact management software – like ACT, Avidian
and Highrise to name a few – is not CRM. Customer data is an important
component to successful CRM, but so are distinguishing benefits like the
ability to support unique workflows; integrated lead forms; meaningful
reports that generate better business decisions; and the means to execute
and assess effective marketing campaigns. A solid CRM solution can do all
that and more.”

In the case of Commence Corporation, the company markets a desktop solution
as well as its popular “on-demand” Web-based software. Caretsky added, “Our
SaaS solution is enormously popular as it gives companies the ability to
scale up to hundreds of users or down to a few users, as dictated by their
business needs. Plus, as one of the longest standing vendors in the CRM
sector, we’ve made significant investments in our hosting infrastructure,
which ensures that our clients have the most reliable, state-of-the-art CRM
program without a large price-tag.”

More information about Commence Corporation – including an informative video
– can be accessed at


About Commence Corporation

Founded in 1988, Commence develops and delivers a diverse suite of
award-winning CRM products that integrate people, processes and technology.
Delivered via the popular software-as-a-service (SaaS) model or implemented
as on premised licensed software, Commence CRM solutions are used by
thousands of companies to streamline sales and customer service front-end
business processes. As a result, Commence clients increase workforce
productivity, generate positive customer interactions, and reduce cost. More
information about Commence can be accessed at

215981&> or at 1-877-COMMENCE.

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