Major US Bank BB&T Selects NICE SmartCenter to Enhance Customer Service Provided by Contact Center Agents


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RA’ANANA, ISRAEL, December 13, 2009 – NICE Systems Ltd. (NASDAQ: NICE), a
leading global provider of advanced solutions that enable enterprises and
security organizations to extract insight from interactions, transactions
and surveillance to drive business performance, reduce risk and ensure
safety, today announced that BB&T, a major US bank, has selected NICE
SmartCenter suite to improve customer
service provided by its contact center agents.

Founded in 1872, BB&T is among the largest financial-holding companies in
the US, with more than $165 billion in assets, as of Sept. 30, 2009. BB&T
is a fast growing bank with a merger and acquisition strategy that includes
acquiring community banks and thrifts, insurance agencies, and non-bank
financial services companies. More information about the bank is available

Yochai Rozenblat, President NICE Americas, said, “NICE leads the market in
helping financial services companies build enduring and profitable customer
relationships, while reducing costs. The selection of NICE by BB&T confirms
this longstanding leadership in providing advanced solutions for achieving
regulatory compliance, reducing costs, and improving operational efficiency
and customer satisfaction.”

NICE SmartCenter is a suite of pre-packaged business solutions that address
specific business issues, powered by best-in-class functional components
spanning call recording
quality management

interaction analytics
workforce management
performance management
. The
business solutions address interactions across a variety of channels, from
audio, email and chat to social media and text messaging, and include nine
packaged offerings: Customer Churn Reduction
Sales Effectiveness, Customer Experience
Marketing Effectiveness, Collections Optimization, Quality Optimization,
First Call Resolution Optimization, Average Handle Time Optimization, and
Compliance Management. These solutions can be deployed on premise, in a
model, or via
a managed service
and can be implemented standalone or fully integrated with customer
relationship management and business intelligence solutions.

About NICE Systems
NICE Systems (NASDAQ: NICE) is the leading provider of Insight from
Interactions solutions and value-added services, powered by advanced
analytics of unstructured multimedia content – from telephony, web, radio
and video communications. NICE’s solutions address the needs of the
enterprise and security markets, enabling organizations to operate in an
insightful and proactive manner, and take immediate action to improve
business and operational performance and ensure safety and security. NICE
has over 24,000 customers in more than 150 countries, including over 85 of
the Fortune 100 companies. More information is available at

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