MAILNET Services, Synapse Technology and Conclusive Strategies Become Conclusive Marketing

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FRANKLIN, Tenn. – May 21, 2007 – To better reflect the expanded marketing execution and data analytics expertise made possible by combining Mailnet Services with Synapse Technology and Conclusive Strategies last fall, the company has announced a new name – Conclusive Marketing.
“It’s a very exciting time not only for our company, but for our clients,” said Don Leyrer, president and CEO of Conclusive Marketing. “As a single company, Conclusive Marketing provides our customers with data-driven, precision marketing tools and integrated campaign execution.”
The company offers comprehensive options to help clients reach their marketing goals through the combination of online marketing services and data analytics applications. It provides businesses with the marketing and data management technology to deliver relevant customer communications and direct marketing campaigns quickly and cost effectively.
Conclusive Marketing offers online creative development, scheduling and fulfillment of advertising placement, direct marketing campaign execution and database management services. Its analytics applications include consumer profiling, behavior analysis modeling and mapping to help companies maximize the effectiveness of their direct marketing efforts.
The company’s new corporate logo is represented by the word “Conclusive” in bold block letters, with a highlighted and stylized “v”. “The stylized “v” in the word Conclusive visually conveys a check mark and says to our clients that we have decisive answers to their marketing campaign challenges,” said Tom Herrmann, executive vice president of Conclusive Marketing.

About Conclusive Marketing™
Conclusive Marketing provides marketing and data management solutions. It allows the online creative development, scheduling, and fulfillment of advertising placement, direct marketing, and database service technologies. The company also offers behavior analysis marketing, campaign management, consumer profiling, consumer modeling, house-holding and mapping, data analytics, data quality and list hygiene. Its primary target market is the highly-distributed organization, including the automotive, franchise, travel, financial services, and leisure vertical markets.

Conclusive Marketing formed in 2006 after Mailnet Services, Inc. acquired Synapse Technology, a behavior analysis marketing company based in Charlotte, N.C., and Conclusive Strategies, a data analytics company specializing in consumer profiling, behavior analysis modeling and mapping based in Austin, Texas.

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