Magnify360 Launches Google Cost Optimizer


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Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (, a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:

– Individual keyword phrase return on investment (ROI) in real-time
– Cost per click in real-time
– Revenue per click in real-time
– Conversion rate in real-time
– Dollar value lead scoring in real-time
– Campaign ROI in real-time

With this level of granularity into individual keyword and visitor ROI and cost per acquisition (CPA), search marketers can easily manage the performance of their campaigns. magnify360’s Google Cost Optimizer provides the ability for marketers to quickly tie individual leads and/or customers to the exact keyword phrase that generated their click and conversion, indicating which keywords to bolster and which to abandon. This is also possible at the visitor segment or profile level.

“In order for businesses to survive this recession, marketing must be more efficient,” said Olivier Chaine, ceo and founder of magnify360. “We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.”

The data delivered through Google Cost Optimizer’s reporting also communicates the most effective landing page design and content for each keyword and associated visitor segment or profile. Because this information is available in real-time, optimized landing pages for specific keywords and profiles can be deployed much more rapidly.

For clients looking for turn-key landing page optimization, magnify360 offers complete services from creative to html and optimization that rely on the magnify360 Platform and its Google Cost Optimizer tool. Clients can launch optimization with magnify360 in as little as 48 hours. magnify360 plans to launch comparable campaign management tools to the magnify360 Platform for Yahoo!, MSN, Commission Junction (ValueClick), and Atlas this Quarter.

About magnify360:

magnify360 brings the reality of 1-to-1 personalization to the online user experience. Based in Los Angeles, CA, magnify360 provides a software-as-a-service (SaaS) platform, called the magnify360 Platform, that optimizes the performance of websites, microsites and landing pages through dynamic content personalization. The magnify360 Platform combines behavioral targeting, multivariate testing and predictive modeling to maximize the performance of online marketing. Enterprise businesses including, Intuit, Citrix Systems, HSBC Bank and 123InkJets trust magnify360 to improve visitor engagement and conversion rates while reducing their customer acquisition costs.

Visit magnify360 at Booth #19 during the eMetrics Marketing Optimization Summit, October 20-23, 2008 in Washington DC.

For more information on magnify360, please visit or call 866.861.8878

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