Magnify360 Brings Personalization to Citrix-Microsoft Web Site,


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magnify360 (, the leading provider of 1-to-1 personalization technology, has been tapped to build, a Citrix community site for premier partner, Microsoft. launched on July 7, 2008 as the digital hub of the Citrix-Microsoft alliance and marks the first partner site to leverage both social networking and on-site personalization. Designed in Microsoft’s SilverLight application, the website includes private product access, information on Citrix-Microsoft initiatives, educational content, community-based features and magnify360’s personalization technology to improve visitor engagement and retention. ProAce, a web development services company and magnify360 partner, also contributed to the project.

From Garry Olah, Vice President, Citrix Systems, “With magnify360, we can ensure that team members from both sides are able to access what they need, when they need it. The reporting from the magnify360 Platform also provides greater visibility into the product and support needs of the Microsoft team, assisting us in strengthening this alliance.”

To facilitate the personalization of the site, magnify360 integrated its platform, which combines real-time behavioral targeting, multivariate testing and predictive modeling, to anonymously profile individual visitors and serve the most relevant content, layout and flow of pages accordingly. The magnify360 Platform analyzes user’s self-published information, regarding role, title and group as well as other explicit data, such as comments and clicks. When combined with visitors’ implicit data such as geo-location and click speed, the compiled data provides rich profile types to target and deeper insights into the needs of Microsoft executives. represents the first project for magnify360, in which personalization is focused purely on usability, rather than the goal of increasing conversion rates or sales.

“Generally, our platform is applied to lift conversion rates, sales or other actions related to generating revenue. This is a fantastic opportunity to observe the influence that website personalization can have on engagement and retention in a pure environment. It’s also a perfect illustration of the variety of applications of our platform—from optimizing ecommerce and pay-per-click efforts to community sites and partner education.” said, Olivier Chaine, CEO and founder of magnify360.

magnify360 was recently featured in an independent report from Forrester Research entitled Hot Companies to Watch in 2008 (April 2008). According to Forrester’s Christopher Andrews report, “Vendors like magnify360 deliver on the meaning of “interactive”… With these features, Web site interaction more closely resembles a personalized experience…”

About magnify360:

magnify360 is bringing the reality 1-to-1 personalization to the online user experience. Based in Los Angeles, CA, magnify360 provides a software-as-a-service (Saas) platform that enables Web sites to adapt in real-time to the behaviors of individual visitors. Marketers in lead generation, ecommerce and paid search rely on magnify360 to improve visitor engagement and conversion rates and reduce customer acquisition costs.

For more information on magnify360, please visit or call 866.861.8878

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