Economies, industries and businesses across the Middle East are trying to get back on their feet and are trying to sustain and grow during these unprecedented times. Most of the businesses have taken the path of the Online Business model as their savior during these times as the social distancing and quarantine norms have made it difficult for people to make purchases in-store.
Even the most essential items such as groceries, milk and vegetable market saw a growth in their online sales and the industry is thriving due to online businesses. While e-commerce is the solace of the world, having a mere online presence is not proving useful for many industries that have tough competition and a strong presence of industry giants. Especially with the world resuming their work outside, to ensure that you can make optimum growth with the help of e-commerce, you will have to create a strong virtual presence across all the different platforms.
One of the best ways to get maximum traction towards your brand is by getting your platform on the Smartphone devices of your customers as an application and giving them a constant brand recall with push notifications and Home Screen logo. But if you have your e-commerce website on Magento, there is an alternative to a native mobile application that is far more seamless with your Magento platform and is way too sales effective and affordable alternative than a native application!
PWA Introduction:
Magento 2 PWA solution is an alternative we are talking about and the technology, in general, is known as Progressive Web Application (PWA). With this technology, you do not create a mobile application from that scratch, instead in Progressive Web Application Development, developers use a combination of technologies and solutions to present your Magento e-commerce website as a Web Application that can be saved on Smartphone devices! To help you understand how the Magento progressive web app can contribute towards your sales, below are the benefits of PWA.
Benefits of developing Magento PWA to boost your e-commerce sales:
Before we jump to the benefits of developing PWA, first understand that as Magento PWA is not a natively developed application and it cannot be deployed on native platforms such as App Store, Play Store, or any other store for that matter. Instead, PWA is a web application that is a representation of your website and thus, you can get a download link and paste it anywhere! That is you can prompt your users to download the app from your website or your social media platforms.
Apart from that, PWA is not stored internally on the device’s OS. They are deployed on a server of your choice and when user clicks on the download link, they just get an app icon on their home screens to access your web app anytime and anywhere. But, having your app on a third party server has its own set of benefits and drawbacks! While developers cannot take the advantages of OS updates and native support, on the other hand, the PWA is a light application that has a quick loading and it consumes minimal space on a Smartphone. PWA is shaping the future of mCommerce with its native app like experience.
Now that you have the basic understanding of Magento PWA development, let’s jump to the benefits of PWA that can boost your e-commerce sales:
1. Offline Access:
It is said that lead conversion is all about providing the right product at the right time and that in today’s world is basically remaining available at all the platforms at all times. The best way a Magento PWA can help you is by being accessible to customers even when they do not have access to the internet.
Although your customers cannot make purchases online without internet access, with effective Progressive Web Application development you can give access to vital business processes offline and empower customers to take action anytime anywhere.
2. Push Notifications:
Whether it is the arrival of new products or you wish to communicate about the ongoing promotions and discounts on your website or web app, with Push Notifications you can deliver personalized messages to your customers. It also is a great way to avoid shopping cart abandonment where you can send push notifications as follow-up notifications to complete their order.
While these steps will boost your sales and help you gain optimum returns on your promotions, push notification is also a great source of brand recall. You can send periodic push notifications to your customers to recall them to visit your platform and gain amazing products and services. But ensure that you do not spam your customers with numerous notifications as that can spoil your brand image and may also lead to the abandonment of your app.
3. Better Search Engine Optimization:
It is believed by digital marketing experts that search engines are more compatible to read and access information on web applications in comparison to native applications and thus, while you will not be able to target customers via native app platforms, you can leverage search engines and gain maximum tractions towards your progressive web application.
Apart from that, PWAs are light and thus, the performance and loading time is much lower than that of native applications. This not only gains you favor from Search Engines, but it also leads to higher customer satisfaction and thus, you can expect to have increased brand loyalty and positive word of mouth.
With the help of a Magento 2 PWA solution, you can not only boost your sales but also contribute towards your brand image and that too in far lesser time, efforts and cost in comparison to a native mobile application. Also, when you choose to have Magento PWA that guarantees seamless integration with your website! So, to boost online sales all you have to do is the best progressive web app builder in the Middle East that can cater to your technical requirements and has the relevant Progressive Web App development experience.
