MaaS Impact Lead Management and Sales Insight Solutions Now Available on AppExchange from


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MaaS Impact Customers Leverage Tech Investments by Integrating into Existing
CRM Solution

PHOENIX, Arizona. (March 11, 2010) – MaaS Impact, pioneers in
Marketing-as-a-Service, announces today the availability of Lead Impact and
Sales Insight on AppExchange from The applications
facilitate Demand Generation Automation, i.e. applications that enable
users to easily create email nurturing campaigns triggered by lead score and
behavioral demographics., a proven and trusted channel, allows customers to download
best of breed apps that are fully integrated into their trusted CRM
provider. Both MaaS Impact applications are available in the Marketing
Automation category of the AppExchange.

According to Justin Gray, CEO and Chief Brand Officer, MaaS Impact is a true
sales and marketing alignment tool. “MaaS Impact improves a sales
representative’s ability to see and act upon marketing initiatives,
converting more leads, and engaging with prospects when the time is right.”

Both Lead Impact and Sales Insight are immediately available for demo and
deployment on the AppExchange at

“MaaS Impact allows us to see what prospects are hot and how our marketing
is engaging leads in real-time. For us, that translates into more revenue
with fewer in-house employees,” says MaaS Impact client, John Schaeffer of
Interactive Data, LLC.

Founded in Q4 2009, MaaS Impact announced its official launch in February of
this year. Since that time, the start-up has been successfully implementing
client solutions in record time, 30 days verses six months. To guarantee
customer success, MaaS Impact also offers design services, enhanced
implementation and outsourced management services.

About the Platform and AppExchange is the only proven enterprise platform for building and running
business applications in the cloud. The platform powers the
Salesforce CRM applications, more than 800 ISV partner applications like
those from CODA and Fujitsu, and more than 85,000 custom applications used
by’s 51,800 customers such as Japan Post, Kaiser Permanente,
KONE and Sprint Nextel. is the fastest platform for building and deploying complex
business applications. Unlike a stack of disparate client/server hardware
and software products, unifies the development and deployment
model from the database to the device, allowing developers to easily
assemble applications with clicks, components and code, and then instantly
deploy them on’s trusted global infrastructure. Customers and
partners are using to build all kinds of business applications
from supply chain management to compliance tracking, brand management,
accounts receivable, claims processing applications and much more.

Applications built on the platform can be easily distributed to
the entire cloud computing community through the AppExchange
marketplace at

About MaaS Impact, Inc.

MaaS Impact provides Marketing Automation Software including integrated
Email Marketing Software, revolutionizing how marketing and sales teams of
all sizes sell and succeed at every stage in the selling cycle. Delivered in
the Marketing Cloud, MaaS Impact’s powerful and easy solutions provide in
short order, a way to evaluate and ignite explosive revenue growth from the
earliest stages of sale lead generation and management, pursuing increased
revenue and customer loyalty.

MaaS Impact Lead Impact helps Marketers acquire, nurture and qualify higher
quality leads with less effort, while MaaS Impact Sales Impact helps Sales
understand, prioritize and interact with the hottest leads and opportunities
to close business faster. Known for providing breakthrough innovation and
the utmost in usability, MaaS Impact’s technology provider Marketo was voted
‘Best Marketing Automation Application’ by Salesforce customers on the AppExchange. As of October 2009, more than 300 enterprise and
mid-market clients in 12 countries have selected the solution .

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