M-Brain to acquire Esmerk


Share on LinkedIn

Helsinki, Finland – 13th June 2012

A corporate transaction of major international significance in the competitive intelligence sector

M-Brain Oy has, with an agreement signed today, acquired the shares in Esmerk Oy from Sanoma Learning. The value of the transaction is EUR 10 million.

M-Brain is Finland’s leading competitive intelligence company specializing in the monitoring and analysis of online and media content. Esmerk was founded in 1975 and offers information and media monitoring services. It is headquartered in Finland and has offices in Sweden, the UK, France, Germany, the United States, Malaysia and Russia.

Following the transaction, M-Brain’s pro forma net sales for 2012 will amount to around EUR 21 million. Its total client base will include some 1,500 clients. The company’s 260 experts in 7 countries gather and analyze information on the visibility of clients and their sectors in online, printed and social media. What makes the transaction significant is that M-Brain is set to become the largest operator in its sector in the Nordic countries, rising among the top six operators in Europe.

“Our client organizations have an increasing need for an international partner capable of offering services outside Finland as well,” says M-Brain’s CEO Tuomo Räsänen. “Esmerk has long-standing expertise and is a house-hold name in the area of business intelligence. The transaction further supports M-Brain’s goal of being a company focused on gathering, analyzing and making sense of the huge amount of business critical online and print media information, and thus add value to our customers in a global operating environment,” Räsänen continues.

“This transaction supports Sanoma’s strategy to concentrate our business and focus on consumer media and learning,” says Sanoma Learning’s CEO Jacques Eijkens. “We believe that M-Brain will provide Esmerk with good opportunities to further develop its operations and high-quality services,” adds Eijkens.

The acquisition of Esmerk will open the door for M-Brain’s existing and new-generation comprehensive competitive intelligence solutions to new markets in Europe and elsewhere in the world. M-Brain’s online and social media expertise in particular and Esmerk’s business intelligence services will offer clients even greater possibilities to draw on information, filtered and re-edited by analysts, for decision-making to steer their business operations.

“In the sector of media-based information and monitoring, consolidation has clearly started,” states M-Brain’s founder Marjukka Nyberg. “Smaller companies operating in the sector no longer meet the needs of growing client companies and organizations that are becoming increasingly international. The global trend in the sector is to offer clients the most efficient competitive intelligence expertise through a hybrid approach, as a combination of human expertise and technologies rolled into one,” explains Nyberg.

Esmerk will continue its operations as an independent company belonging to the M-Brain Group. Esmerk will continue its cooperation with Sanoma Corporation as a service provider.

For further information, please contact:

Tuomo Räsänen, CEO M-Brain Oy, tel. +358 40 718 2840 Kim Nyberg, Chairman of the Board, M-Brain Oy, tel. +358 400 430 538 Martti Yrjö-Koskinen, VP, Head of Group Investor Relations, Sanoma Corporation, tel. +358 105 19 5064 or [email protected]

M-Brain is Finland’s leading competitive intelligence company specializing in the monitoring and analysis of online and media content. By combining its own harvesting technology and intelligent human filtering and re-editing, M-Brain provides its clients with relevant information for decision-making.

Sanoma Learning is a leading provider of printed and digital learning products and services in Europe. It is part of the Sanoma Group, which is a strong European media group with diverse operations in more than 20 countries.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here