LoyaltyOne Consulting Announces Four Staff Additions to Support Growing List of Clients

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LoyaltyOne Consulting Announces Four Staff Additions to Support Growing List
of Clients
CINCINNATI (September 24, 2009) LoyaltyOne Consulting today announced a
staff expansion that features the addition of four executives who have
provided customer loyalty expertise to such leading companies as Best Buy,
Hallmark, American Express, American Airlines, Victoria’s Secret and Sears.

Creating loyal customers for Fortune 1000 brands since 1981, LoyaltyOne
Consulting partners with clients to assess their loyalty needs and designs
customized strategies that align with business objectives and opportunities.

The staff expansion follows closely on the heels of the successful
LoyaltyOne Consulting rebranding campaign in July 2008. Formerly COLLOQUY
Consulting, LoyaltyOne Consulting capitalizes on experience designing and
implementing customer strategies and offers strategic consulting, research
and analytics that are customized to meet individual client needs.

“LoyaltyOne Consulting brings together some of the most experienced
practitioners of loyalty marketing,” noted Managing Partner Dennis
Armbruster. “Each of our consultants has years of in-the-trenches experience
working ‘client side.’ We believe this provides us with a unique perspective
as we develop leading-edge strategies and tactics. And as contributing
editors for COLLOQUY magazine, the voice of the loyalty marketing industry,
each has a global view of customer loyalty trends and best practices.”

LoyaltyOne Consulting hired the following executives:

Dan Ribolzi

Consultant Dan Ribolzi advises on best practices in all areas of loyalty
marketing, including enterprise loyalty strategies, loyalty program design,
evaluation and growth strategies. Drawing on expertise in customer-centric
marketing, Dan helps develop and implement solutions that meet clients’
business objectives while creating value for his customers. Dan was a former
executive with Best Buy where he oversaw several aspects of their customer
engagement strategy including the very successful Reward Zone program.

Aline

Consultant Aline Ostrowski brings two decades of experience in designing and
managing customer loyalty strategies. Aline’s expertise encompasses all
facets of strategic planning, financial analysis and change management.
Prior to joining LoyaltyOne, Aline held senior positions in client services
and loyalty marketing with Carlson Marketing Worldwide, where she worked
across many industry verticals with a varied roster of clients, including
Merrill Lynch, T.G.I. Friday’s, Sprint and Hallmark.

Guy Dilger

Consultant Guy Dilger brings a wide array of experience to the consulting
team. Guy’s previous work includes two years at Sears Holdings where he
worked on national customer-centric retailing initiatives for Sears and
Kmart. Guy also was a part of the Limited Brands team where he ran
customer-marketing programs for Express, including CRM, email, private label
credit card, loyalty and web marketing programs.

Research Analyst Lauren Wawrzyniak joined LoyaltyOne Consulting after
spending more than a year as a Marketing Assistant for COLLOQUY, a
LoyaltyOne company. Now a part of the LoyaltyOne Consulting team, Lauren
directly supports loyalty strategy recommendations and research initiatives
for Fortune 500 clients, including Walgreens and J.P. Morgan Chase.

About LoyaltyOne Consulting
With more than 28 years of experience, LoyaltyOne Consulting is comprised of
a group of internationally-recognized practitioners who develop and design
customer loyalty strategies for Fortune 1000 clients, including American
Express, SUPERVALU, MGM MIRAGE, Eddie Bauer, Best Buy, Hewlett-Packard, ULTA
Cosmetics and Visa International. LoyaltyOne Consulting offers a variety
of solutions that include customer strategy development, loyalty program
design, customer experience design, industry benchmarking, custom research,
in-house workshops and training seminars. More information is available at
www.loyalty.com or by calling 513-576-5070.

About LoyaltyOne

LoyaltyOne (formerly Alliance Data Loyalty Services) works with more than
100 of North America’s leading brands in the retail, financial services,
grocery, petroleum retail, travel, and hospitality industries to profitably
change customer behavior. Through a team of businesses, each specializing in
a loyalty discipline, LoyaltyOne designs, delivers, and manages a suite of
loyalty marketing services-consumer data, customer-centric retail
strategies, direct-to-consumer marketing, loyalty consulting, and more.
LoyaltyOne is part of the Alliance Data family of companies. For over 30
years, Alliance Data has helped its clients build more profitable, more
loyal relationships with their customers. Today Alliance Data is a leading
provider of marketing, loyalty, and transaction services, managing 107
million consumer relationships for North America’s leading brands. More
information is available at www.loyalty.com

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