Loyalty Expo 2011 To Take A Deep Dive Into the Loyalty Journey


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Cincinnati, OH (March 4, 2011) The 4th Annual Loyalty Expo will take place March 20-22 at the Hyatt Regency Grand Cypress in Orlando, FL. Presented by Loyalty 360 – The Loyalty Marketer’s Association, this year’s Expo will take a deep dive into the customer loyalty journey. (www.loyaltyexpo.com)

“Loyalty is a business imperative. No matter what label we put on it — loyalty, engagement, advocacy, etc. — every brand needs to cultivate a base of devoted customers in order to drive long-term, sustainable success,” says Mark Johnson, CEO of Loyalty 360. “Marketers want to know why and how to embark on this journey. Loyalty Expo 2011 will give them the answers.”

This premiere loyalty event will feature a robust slate of many of the freshest thinkers in marketing, featuring a behind the scenes look at the cutting-edge loyalty initiatives from industry leaders such as Best Buy, GameStop, Dunkin’ Donuts, Starbucks, Tasti D-Lite, Best Western, 1-800-FLOWERS, Bank of America and more. Attendees will also get an inside look at the BrandKeys 2011 Customer Loyalty Engagement Index.

New this year is Loyalty Expo’s expanded Marketer-Only Peer Roundtable Sessions and comprehensive B2B Marketing Track. Featured sessions include:
Giving More Power to the Players: GameStop’s New Loyalty Program: Get an inside look at the 100-day pilot and national rollout of GameStop’s PowerUp Rewards.
Using the Participation Parameter to Drive Retention and Growth: Kobie Marketing and AAA will discuss a proven approach to driving customer awareness, participation and engagement with a company; best practices used by today’s market leaders and case studies that drive measurable and financially beneficial customer engagement.

Measuring Loyalty Programs: Who’s Asking the Question? rDialogue, GolfSmith, Sprint and The Palm Restaurant Group will provide industry perspectives, experience, benchmarks and “how-to’s” for measuring loyalty program, campaign and customer profitability.

Who Pays for the Reward? Creating Effective Franchise Loyalty Programs: First Data, Dunkin’ Donuts and Qdoba will discuss how companies can use centralized loyalty progressing to equitably distribute loyalty program benefits and costs to among corporate and franchise locations.

For more registration and additional information, please visit www.loyaltyexpo.com. To secure a press pass, please contact Cindy Kazan at [email protected].

About Loyalty 360: Connecting. Educating. Guiding. This is what Loyalty 360 – The Loyalty Marketer’s Association is all about (www.loyallty360.org). Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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