Loyalty 360 Announces Strategic Relationship with Motorola


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CINCINNATI, OH. February 17, 2010 — Loyalty 360 – The Loyalty Marketer’s
Association, today announced Motorola as the newest member to its
association. This new relationship will allow Motorola and Loyalty 360 to
collaboratively engage on loyalty market opportunities, share best practices
in the loyalty marketing space and deliver best-in-class solutions to the
retail industry

Motorola’s recently announced Mobile Loyalty Solution
is the retail industry’s
most comprehensive managed service that enables retailers to foster a more
personal relationship with their customers and digitize store-branded
membership cards on customers’ mobile phones. This new offering is
compatible with the majority of mobile phones in the U.S. market today and
provides customers with a more convenient shopping experience, including
access to the best offers and discounts on products that interest them.

“As a customer focused think-tank and clearinghouse of new technologies,
best practices and cutting-edge loyalty marketing ideas, joining Loyalty 360
offers Motorola more opportunities to interact and engage with retailers to
hear first-hand what they need and want to deliver relevant, value-add
solutions,” said Dana Warszona, global lead for the m-commerce portfolio
within Motorola’s Enterprise Mobility Solutions division.

“Motorola’s market-driven approach to developing its loyalty, in-store and
mobile marketing platforms is completely in sync with the customer-focused
vision upon which Loyalty 360 was created,” says Mark Johnson, CEO of
Loyalty 360. “Their customers demanded mobile, flexible customer service
options and Motorola responded with solutions that will enhance
satisfaction, engender customer loyalty, and drive sustainable results.”

About Loyalty 360 – The Loyalty Marketer’s Association

Loyalty 360 – The Loyalty Marketer’s Association is the only organization
that addresses the full spectrum of both customer and employee loyalty
issues. An unbiased, market-driven clearinghouse and think-tank for loyalty
and engagement opportunities, insights, and responses, Loyalty 360 is the
source business leaders trust for industry metrics, market driven research,
actionable case studies, and networking opportunities. For more
information, visit www.loyalty360.org .

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