Loyalty 360 Announces Strategic Partnership with Marketing Innovators


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CINCINNATI, OH. February 3, 2010 — Loyalty 360, the Loyalty Marketer’s
Association today announced its partnership with Marketing Innovators
International, Inc. (MI) a performance improvement company based in
Rosemont, IL.

Founded in 1978, MI has risen to become one of the most respected
incentive/motivation companies in the country. Today, MI is over a $140
million full-service people performance management and measurement
organization, helping companies inspire employees, channel partners and
customers. Its incentive, recognition and loyalty programs are
custom-designed to reach a company’s objectives and audience through
integrated strategic marketing solutions. Signature award platforms include
gift cards, travel, debit cards and merchandise.

“As a voice of the customer-based think tank and clearing house of loyalty
ideas, new technologies and best practices, Loyalty 360 shares Marketing
Innovators’ passion for educating the market about critical roles quality
people, innovation and service play in building long-lasting client
relationships,” says Richard Blabolil, President of Marketing Innovators.
“This strategic partnership will also provide us with a unique platform for
showcasing proven solutions to create and strengthen relationships that
drive engagement, loyalty and, ultimately, sustainable behavior change.”

“Loyalty 360 is seeing a growing interest in the best-practice approach to
channel, B2B and employee loyalty programs. Having a renowned organization
such as Marketing Innovators join Loyalty 360 is a reflection of this
trend,” says Mark Johnson, CEO of Loyalty 360. “As the only association that
looks at both employee and customer loyalty as integrated strategies that
drive the bottom line, partnering with MI will further enable us to teach
the market how to effectively translate business issues into people issues
and give them the tools and strategies they need to optimize the return on
their greatest investment — their employees.”

About Loyalty 360 – The Loyalty Marketer’s Association

Loyalty 360 – The Loyalty Marketer’s Association is the only organization
that addresses the full spectrum of both customer and employee loyalty
issues. An unbiased, market driven clearinghouse and think-tank for loyalty
and engagement opportunities, insights, and responses, Loyalty 360 is the
source business leaders trust for industry metrics, market driven research,
actionable case studies, and networking opportunities. For more
information, visit www.loyalty360.org .

About Marketing Innovators (MI)

As a full-service people performance management and measurement company, MI
delivers value to clients by improving the performance of the people who
affect business success – their employees, channel partners and customers.
MI’s incentive, recognition and loyalty programs offer powerful solutions to
drive superior business results by effectively translating business
challenges into people strategies and solutions. Over the past 32 years, MI
has risen to become one of the most respected incentive companies in the
country. All of their outstanding programs are customized to reach each
client’s objectives and audience through integrated strategic solutions. For
more information, visit www.marketinginnovators.com

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