Loyalty Apps: How They Help Restaurants Improve Customer Engagement


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Running a restaurant is no easy task — from ensuring the provision of A-grade food to creating novel experiences, there’s much they have to do. However, there is one aspect that trumps everything else: Customers. Think about it — whom are they going to cater to if they don’t have customers. And sure, curiosity and top-notch marketing can drive new customers to give your establishment a shot, but what then? A restaurant business can’t depend on just new customers — it also needs to be able to ensure that the ones it has already served also keep coming back. And if you are thinking, “Well, if the food is good enough, they will!” — You make a fair point. But the truth is that it simply isn’t enough, which is why restaurants take up different measures to ensure customer loyalty. On that note, say hello to loyalty apps.

Based on the concept of loyalty programs, loyalty apps in the restaurant business are meant to prompt and encourage people to return to the restaurant regularly. It is achieved utilizing incentives like complimentary meals, exclusive discounts, and more. And research has conclusively shown that loyalty apps are indeed a potent way to establish and further develop loyalty among customers and also enhance customer retention rates. And if you think that’s all there is to them, allow us to show you a handful of the many ways in which loyalty apps enable restaurants to boost customer engagement and so much more.

1. Offer new rewards: We don’t have to tell you just how compelling rewards programs are; there’s a reason why they are in the marketing arsenal of a whole lot of businesses that engage with customers directly. But the truth is that owing to their popularity, they have also been rendered mundane and lost their effectiveness to a certain degree. However, loyalty apps can be designed in a manner that provides customers access to unique rewards that they are unlikely to be able to resist. So, in addition to helping them save money, loyalty apps can also be a potent medium to keep customers engaged even when they are not at your establishment.

2. A digital good time: The thing about loyalty apps is that they don’t have to be just a fancier version of a card where customers accumulate and store points. Since most smartphone users are highly dependent on their devices, there’s an immense opportunity to use such apps to keep them engaged. Loyalty apps can be used to deliver tailored experiences, relevant content, and access to food delivery services and other features that may be relevant to such functionalities. Also, a restaurant can use games to share facts, allow customers to win discount codes, and more.

3. Make waiting fun: When someone orders food delivery, they are typically met with a standard set of details, and that’s that! And let’s be honest, it is quite boring. But restaurants can use their apps to introduce an element of fun, just like Domino’s did. The pizza giant’s food tracker lets customers see at exactly what stage their pizza is, thus somewhat eliminating the general frustration of waiting for one’s food.

So, what are you waiting for? Find yourself a trusted restaurant app development company and watch your business reap its benefits right away!

Mrunal Chokshi
Mrunal has been actively involved in Internet marketing for more than 10 years. His knowledge and experience motivates him regularly in contributing through writing on technology topics.


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