Loud and Overwhelming Wow Effect: How to Make Consumers Feel This Way


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The marketing does work, whether we like it or not. Different effective strategies assist with selling unsaleable things and gain profit where this seemed impossible before. One may say that every marketing specialist’s absolute priority is to have buyers exchanging their money for goods, and doing this with pleasure and appreciation. The examples of hysteria triggered by love for different brands are plain to see.
There is a bunch of reasons for why consumers expose sincere love and addiction to a product or brand. One of the most vivid and notable reasons is the Wow effect that mesmerizes people and forms conscious brand loyalty for years to come. So far, this phenomenon has been well studied and has become a benchmark in industrial design and customer service models. In this article, we will discuss the way we can transfer the Wow effect concept to the software development industry.
Loud and Overwhelming Wow Effect: How to Make Consumers Feel This Way
What is “Wow”
Psychology speaking, the Wow effect appears at the moment of sincere surprise or delight, when our expectations are far exceeded. We learn the world empirically – experience certain tactile, aesthetic, and taste sensations. As we have unusually strong feelings, the Wow effect appears. A surprise is triggered by the fact that consumer properties of a product or service appeared much better or worse than we expected. E.g., your latte was much better than the one you had yesterday; the soft-touch surface of your new smartphone feels just like genuine leather; the restaurant service was of high class.
Gaining Wow effect for software applications
It is worth starting with the formulation of consumer properties of a software solution and then somehow exceed users’ expectations. Any feature significant from a user’s viewpoint can trigger the Wow effect.
Design and UI. It might be the easiest and at the same time comprehensive task to have the user impressed by the design and easy-to-use interface. As the Material Design (Google) and Human Interface (Apple) develop, consumers get used to high-quality robust design. The workaround will be searching for non-standard solutions, development of custom controls and UI. Non-standard methods and approaches to navigation will help achieve the Wow effect.
Unexpected functionality. Try to impress your users with the latest technologies, for instance, Progressive web apps by Google. Integrate your online store with CRM and ERP to better inform your users on the product availability, terms of delivery, replacement and return, and so on and so on. Use high-tech web communication apps for customer support and online charts with session maintenance. Transformation of your website into a comprehensive web application will surely surprise the visitors in a good way.
Deep personalization. Implement smart e-commerce CMS, like Sitecore, for content personalization. You will be always able to predict pretty accurately what content or functionality your users need by tracking their activity. Personalization tools will allow broadcasting this information right to the current website page or custom web application screen. You will get a “Wow” score you deserve, given that personalization is similar to mind reading. 
1000 tiny issues
Each aspect of users’ interaction with your information solution is worth taking a close look at to grasp how you can step the user experience up. One insignificant improvement can pass your users unnoticed. But in case hundreds of aspects are optimized and improved, the satisfaction with the application work will accumulate and result in the “Wow” score that we need so much. Some following aspects can be improved, first and foremost:
Instant boot due to excellent optimization, caching and AMP pages
Excellent processing speed
Coordinated adaptability of the interface taking into account both the Mobile and PC versions, and Tablets, Retina screens, and low resolution devises
Full compatibility with any hardware, platforms, and web browsers
Transparent authentication and fast user registration via any social network
Content localization for each region
24/7 live supports
Adds free content
When “Wow” becomes “WOW”
To achieve this objective, we need to ensure a qualitative leap towards unrivaled user experience. We ought to provide our users with as new and original experience as possible that would be both better and different in quality compared to everything that was before. In fact, we need a nonintuitive solution. Why nonintuitive? If the required solution could be intuitive, someone would have invented it before us.

Priti Shetti
Web Werks Data Centers India Pvt. Ltd.
Experienced Head Of Marketing with a demonstrated history of working in the information technology and services industry. Skilled in Web Applications, Sales, E-commerce, Business Development, and Customer Relationship Management (CRM). Strong marketing professional with a Extended Diploma in Strategic Management and Leadership focused in Management and Leadership from City University London.


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