LoopFuse Raises Marketing Automation Bar On CRM Integration With Easy-To-Configure CRM Configuration Wizard

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Simplified CRM Integration Helps Businesses Combine Leads from Marketing
with Their CRM Solution in a Matter of Minutes to Drive More Efficient Sales
Cycles

ATLANTA, GA, December 10, 2009 – LoopFuse, a leader in sales and marketing
automation for business-to-business customers, today announced its CRM
Integration Wizard, a powerful addition to its flagship offering, LoopFuse
OneViewT, which provides businesses with easy-to-configure CRM integration.
LoopFuse’s new CRM Integration Wizard enables Marketing staff to kick-start
their CRM integration by themselves, without having to rely on IT staff or
wade through lengthy implementation manuals, or take the historical approach
of spending additional budget in costly consulting engagements. LoopFuse’s
new integration capability helps businesses leverage marketing and CRM
application functionality immediately to expedite the focus on revenue
generation.

CRM integration serves as a critical element of any marketing automation
system. With LoopFuse’s easy-to-use integration wizard, companies can
empower their Marketing team to sidestep the integration roadblock, so they
can instead contribute immediately to helping Sales close deals and add to
the company’s top-line. A recent research report on marketing automation
vendors highlighted that lack of innovation and easy-to-use features are key
causes behind the low 2-5% adoption rate of marketing automation solutions.

A typical CRM integration takes several days and often involves consulting
with vendors, dealing with trouble tickets, and leafing through lengthy
documentation manuals. LoopFuse’s CRM Integration Wizard, on the other hand,
is a simple 4-step, event-driven process that walks users through a process
that typically takes 5-minutes or less.
The wizard validates each step of the way, ensuring users that they are on
the right track from set up, to connecting the two systems together, to data
mapping, to synchronization of leads. Users can initiate advanced settings
with the friendly user-interface or get additional support and information
from contextual articles or community-driven knowledgebase links that are
readily available throughout the process.

Upon completion, users have a baseline CRM integration completed, so that
they can immediately sync their marketing automation database and get leads
flowing into the CRM system, initiate email campaigns, develop a nurturing
program for all prospects and leads without delays, etc.
LoopFuse is the first marketing automation vendor to provide an easy-to-use,
invaluable tool that eliminates the hassles, delays and complexity of
getting marketing automation to work quickly with a company’s existing CRM
system such as Salesforce.com or SugarCRM.

“LoopFuse is committed to providing our customers with easy-to-use products
that eliminate unnecessary complexity affecting the revenue potential across
companies of all sizes,” said Matt Quinlan, vice president of Field
Operations. “Our CRM Integration Wizard underscores this commitment and
enables our customers to sidestep the modus operandi of manual-driven or
expensive integration consulting engagements, so that they can instead focus
on driving business.”

“Simplifying the integration process between a company’s CRM and their
marketing automation solution is something executives have been demanding.
Kudos to LoopFuse for listening to the market’s need and for eliminating a
roadblock in getting the marketing automation initiatives up and running.
LoopFuse’s CRM Integration Wizard allows non-IT folks in Sales and Marketing
to complete basic integration in minutes so that they can get to the
business of driving leads and closing deals faster without the need for IT
support,” noted Marcus Tewksbury, Principal Analyst of TheMarketingMojo.

LoopFuse’s CRM Integration Wizard is available immediately.
Business-to-business companies that are interested in trying a
fully-functioning version of LoopFuse’s OneView solution can click here to
sign-up for a free, no-hassles, 15-day demo trial
(http://trial.loopfuse.com/ ).

About LoopFuse
LoopFuse is a leading provider of on-demand sales and marketing automation
solutions designed to close the loop between sales and marketing.
Business-to-business customers leveraging LoopFuse achieve 50 percent more
productivity from the sales and marketing organizations by efficiently
scoring leads in their CRM (Salesforce.com or SugarCRM) solution. LoopFuse
provides organizations with the ability to build higher yielding pipelines,
more efficient marketing departments and more effective sales – all
resulting in increased revenue. LoopFuse is a private company funded by True
Ventures. For more information on LoopFuse, please visit
http://www.loopfuse.com or follow us on Twitter at
http://twitter.com/loopfuse.

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