A logo is the face of a corporation. It’s the most recognizable and memorable thing about your enterprise. A logo represents your brand and is helpful in making an impact on your potential customers.
It’s a golden chance to fix your organization in people’s minds. And that’s why it needs to be memorable, simple, and professional.
Usually, for the businesses that are emerging in the market, choosing an ideal logo can be a daunting and lengthy task.
You can hire a professional logo designer or use an online logo creator to design your own logo. However, the choices concerning who should be responsible for designing should not be taken lightly, as a logo is an essential part of your branding.
Whether you are pondering about hiring a professional or just simply considering the Logo Maker tool option, it’s imperative to know the perks of both options.
Fortunately, we are here to lessen your troubles. We have listed a few Pros and Cons of adopting each approach. You can examine each of them to assure that you have chosen the right option for you.
1. Designing Logo Using A Logo Maker
While choosing the perfect logo maker tool for your business, there are a few points that you need to consider:
Usability – Some of the logo maker tools are easy to use and make the task easier for you. Whereas some of them ask you to build your logo from scratch.
Price – Some logo creator tools are 100% free to use, while some of them require a fixed one-time amount to download the high-quality version of logos.
Customization features – Some logo maker tools provide easy drag and drop interface and design elements, whereas some of the tools have limited options in the free version.
Pros of Logo Maker Tool:
If you have a great taste in designing, or if you are a born artist then creating your logo using a logo maker tool is the cheapest option for you.
However, having a good designing taste is not the only requirement for designing an impressive logo for your business. A great sense of branding is also important to make your it stand out amongst others.
If you have a perfect combination of creative and marketing skills then designing your logo provides you the liberty to express your idea perfectly. You won’t have to waste your time to communicate your vision to someone having a different viewpoint.
This option is best for the business-minded creative who exactly knows their requirements and how to accomplish it.
Cons of Logo Maker Tool:
A lot of people don’t possess the creative and designing skills to create a logo. A simple appearance of a logo often involves strategic as well as analytical thinking.
You need to understand the color psychology and type of colors and patterns that leave a great impact on the human brain.
Possibly you are an emerging professional, but if you are spending most of your time in making major decisions for your business, the chances are your days are overflowing with work and meeting clients’ deadlines.
If you don’t have sufficient time to give it the attention it needs, designing your logo might not a good idea for your business.
Hiring A Professional Logo Designer
Unless you are an excellent artist, you should contemplate hiring a designing expert. A professional designer will discuss your requirements, business model, and your vision before they begin to design your logo.
If you have met with the right designer, then, you have understood that creativity comes naturally to them. They help you in getting the most out of your service or products. Furthermore, it will help you uniquely design your logo to attract customers.
Pros of hiring a professional :
If you want innovative, engaging, and iconic logos like Nike, Twitter, Mcdonalds then hiring a logo design expert is the perfect option for you.
Your brand logo is the foremost thing that your potential customers notice. Professional logo designers have already worked with several clients and understand the key areas in a logo that attracts customers.
Hiring a professional designer might be costly as compared to a logo maker tool, but if you know the value of a logo for a brand then it will be a one-time investment for you. After all, your logo helps you stand out in the competition and assures you are remembered by your potential customers.
Cons of hiring a professional:
In addition to the expensive cost of hiring, a lot of time is dissipated in finding a designer. You will need to look around and examine various portfolios before choosing the right person.
If you are searching for an inexpensive and quick way then hiring a professional logo designer might not be the option for you.
Using A Logo Maker
The logo maker tool is the perfect option for those who don’t have sufficient budget to hire a professional. It’s convenient as well as affordable.
The tool provides you easy drag-and-drop design elements to create a logo promptly and efficiently. This is perfect for businesses that are emerging and have a limited time, budget, and resources.
Moreover, it’s a time-saving option. You don’t have to spend all day searching for a professional logo designer.
However, replacing a person with a tool limits creativity. Most of the logo maker tools provide access to a lot of graphics and fonts, but it can’t provide you the exact level of creativity as a professional logo designer.
If you have time, patience, and designing skills to modify your logo accordingly, a logo creator tool gives a lot of varieties.
A perfect logo can do miracles for your organization and help you in presenting your business/product/service in a better way.
People will remember your brand through its logo rather than its name. A logo should achieve these crucial points for you:
a. It should have a recall value
b. It should generate interest
c. It should be a conversation starter
d. It should present you as a trusted brand
However, like other newly arrived businesses that are just starting, then using a logo maker is a cost-effective and flexible option for you.
If you are skilled enough and have sufficient time to design and manage your logo, then you can accept the logo maker option. Whereas if you have a budget and don’t have a great designing sense then you should consider hiring an expert.