LivePerson Extends Partnership with O2 to Scale Digital Engagement Services

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Digital Engagement continues to play a key role in the telco giant’s
customer service strategy

LONDON, Oct. 7, 2013 – LivePerson, Inc. (NASDAQ: LPSN), a leading provider
of digital engagement solutions and O2, the commercial brand of Telefonica
UK Limited, today announced the extension of their partnership, as O2, a
leading telecommunications company with over 23 million customers, expands
the company’s digital engagement services to their customers.

O2 has made significant enhancements to its digitally-led customer service
strategy to include live chat, rich-media, and mobile engagements, providing
the best possible service to customers. LivePerson plays a critical role in
this strategy, as a long standing partner and an expert in helping brands
connect with their customers.

Richard Clarke, Head of Digital Service, O2 comments: “We’ve seen a dramatic
increase in the level of engagement with customers across our digital
channels in recent years, and LivePerson has played a key role helping us
engage with our customers in these channels. We look forward to expanding
this relationship further to continue to offer our customers the best
possible service. Consumer behaviour is changing rapidly, and having a
partner like LivePerson to help us engage our customers in what’s fast
becoming a preferred channel, is a fundamental advantage for us as we look
to strengthen our digital customer service platform.”

“O2 is an example of a truly innovative, customer-centred company, adopting
the latest digital engagement technologies in order to meet and exceed the
evolving demands of today’s consumers. Their continued investment in digital
engagement solutions is a testament to their commitment to the customer
experience and the growing importance of providing rich, personalized
engagement in the digital channel,” said Alan Banks, Head of EMEA at
LivePerson. “LivePerson is committed to helping brands create meaningful
connections with their customers, and we’re delighted to partner with O2, as
they continue to provide superior customer service.”

LivePerson offers an innovative formula for live digital engagement,
integrating patented predictive targeting technology with a full suite of
innovative engagement tools, and enhanced by a self-learning enrichment
engine. LivePerson’s platform helps brands understand their site visitors’
intent and value, enabling them to meaningfully connect through chat, voice,
personalized messaging and video chat across all channels and devices, and
helping brands improve the digital customer journey and increase brand
value.

About LivePerson
LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables
businesses to proactively connect in real-time with their customers via
chat, voice, and content delivery at the right time, through the right
channel, including websites, social media, and mobile devices. This
“intelligent engagement” is driven by real-time behavioural analytics,
producing connections based on a true understanding of business objectives
and customer needs.

More than 8,500 companies rely on LivePerson’s platform to increase
conversions and improve customer experience, including Hewlett-Packard, IBM,
Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.

LivePerson received the CODiE award for Best Content Management Solution in
2012, and has been named a Market Share Leader by Frost and Sullivan in
2012. LivePerson is headquartered in New York City with offices in San
Francisco, Atlanta, Santa Monica, Tel Aviv, London and Melbourne.

For more information, please visit www.liveperson.com. To view other press
releases about LivePerson, please visit pr.liveperson.com.

About O2
O2 is the commercial brand of Telefonica UK Limited and is a leading
communications company with over 23 million customers – read more about O2
at www.o2.co.uk/news. O2 runs 2G and 3G networks and was the first to trial
4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco
Mobile. It also operates O2 Wifi, O2 Health, O2 Unify, O2 Media and has
recently launched the O2 Wallet. O2 employs over 11,000 people in the UK,
has over 450 retail stores and sponsors The O2, O2 Academy venues and the
England rugby team. Telefonica UK Limited is part of Telefonica Europe plc
which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany
and the Czech Republic and is a business division of Telefonica SA.

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