Lithium Expands Customer Services Team to Address Growth in Social Web Requirements


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Executives from BEA, Motive Tapped for Strategic Services Roles

EMERYVILLE, CA. April 14, 2010 – Lithium Technologies, the leading provider of Social CRM solutions,
today announced the hiring of two executives to its client services team.
Amy Kelman will be assuming the role of Vice President of Customer Success
for the Americas and Giorgio Weston is Lithium’s new Vice President of
Customer Success for EMEA and APAC. Kelman and Weston will collaborate with
Joe Cothrel, Lithium’s Chief Community Officer, in developing programs and
strategies that help Lithium clients derive value from their customer
networks across the social web.

Both Kelman and Weston are experienced in working strategically with clients
and implementation partners and in scaling services teams. Prior to joining
Lithium, Kelman was Vice President of Global Strategy and Operations for BEA
Systems, and Weston joins Lithium from Motive, where he was Vice President
of Services for EMEA and APAC.

“Joe Cothrel is a visionary in the social software industry on how customers
can interact with one another online, and he has built a services
organization at Lithium that has set the standard for others in the space,”
said John Ragsdale, VP of Technology Research at the Technology Services
Industry Association. “We are eager to see Lithium build the organization
out with great people.”

Lithium’s service offerings – which include social media strategy, program
launch, and management and optimization components – benefit from the
company’s ten years of experience managing thriving customer communities.
Lithium holds the industry’s largest repository of customer interaction
data, and its services make use of that data to guide clients in the
planning and execution of marketing and customer support programs geared for
the social customer.

“We are excited to welcome Amy and Giorgio to meet the increasingly
strategic needs of our clients as Social CRM and the need for deep customer
insight spans the organization – marketing, brand management, customer
service and support, product management, PR, sales, and beyond – and
encompasses customer communities, broader social media monitoring and
engagement, and traditional CRM”, says Lyle Fong, CEO and Co-Founder of
Lithium Technologies. “Amy and Giorgio are both experienced executives who
understand how to bring together disparate groups and deliver business
success for their clients.”

About Amy Kelman

With over 15 years of industry experience, Amy Kelman has a deep background
in social software and business process management. Previously, Amy was VP
of Global Strategy and Operations at BEA Systems (now part of Oracle),
managing a full range of customer services including support, consulting,
education, as well as services marketing and SI partner programs for the
Enterprise 2.0, Portal, and BPM product lines. Prior to this, Amy was VP of
Worldwide Professional Services at Plumtree Software, where she was
instrumental in building and growing a services business that delivered
successful business solutions across various industries, including
technology, retail, and consumer packaged goods.

About Giorgio Weston

Prior to joining Lithium, Giorgio was Vice President EMEA and APAC Services
for Motive, Inc. – a customer service management company for
telecommunication providers, now part of Alcatel Lucent. In this role, he
oversaw a large, distributed team of consultants, project managers and
practice managers in a multicultural and multinational environment. His team
helped Motive deliver successful solutions to a variety of large and small
clients in EMEA and APAC and was responsible for the technical success of
the implementations, the measurement of ROI, and the overall success of
on-going client relationships. Prior to Motive, Giorgio held several
positions at Sun Microsystems, Inc. within Sun’s EMEA Strategic Account
Services group, headquartered in Zurich, Switzerland.

For more information, please visit

About Lithium Technologies

Lithium is the leading provider of Social CRM solutions to power the
customer network. Working with market leaders such as Best Buy, Sony, AT&T,
Research In Motion Limited (RIM), Univision, and PayPal, Lithium is
delivering the next generation of customer relationships by unlocking the
value of the social customer network. Lithium solutions combine the power of
online customer communities with the broader social web and traditional CRM
business processes to inspire customers to innovate, promote, and support on
the company’s behalf. As a result, businesses measurably improve their
marketing and sales, accelerate innovation, and increase customer
satisfaction. Lithium’s platform is proven in high-volume, growth
environments and provides the security, analytics, APIs, and multi-language
support that enterprises demand. Founded in 2001, Lithium is privately held
with headquarters in Emeryville, California. For more information, visit Or, engage with us on Twitter, Facebook,, and our community – the Lithosphere,

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