Leverage Google Authorship Markup Tags In Your Content


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Google Authorship HTML MarkupOn Google’s quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on Google’s Authorship tags.

Larry posted the transcript of the call to Google+ and with all the things going on with Google these days, it was interesting that he mentioned authorship tags. If it was mentioned in an earnings call, it is important.

Authorship markup uses the rel attribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.

My HTML author tag is: syntax and recommendations. With all the writing that I do and with recent moves to socialize the SERP with user thumbnails, this is a must for all bloggers and writers.

So, start making sure that all your content either adds the authorship tag automatically or save it somewhere where you can easily add it to the signature block of your post. There are implications that these tags will impact SEO, more to come on this.

The tags will also allow Google to clarify original source content vs copied content. The future impact is still unknown but I will be following it and sharing my findings with you.

Republished with author's permission from original post.

Brian Pasch
Brian Pasch is an 20+ year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models as well as digital marketing strategy. He is the author of four books on marketing and his latest book is entitled "Mastering Automotive Digital Marketing."


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