Let Them Eat Cake!


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Ok, so first off, yes I know. I’m a blogging slacker. I haven’t been here in way too long. I’d like to say it’s because I’ve been hard at work researching some really compelling stuff to write about. But, that’s a big fat lie. I have been hard at work. But not at that. There’s this thing called the Sex and Cash Theory. Check out Huge McLeod’s work. And you’ll know what I’m talking about.

But enough of the excuses.

I had to relay this story and get your opinion. So, first a question. Which would you walk further for across hot coals in bare feet? A really cool product? Or, a mind-blowing experience?

This is a story of a mind-blowing product served with an F-You attitude that made me give the proprietor the big F-You.

I was turned on to a local bakery six years ago when I first moved to my current home. Everyone in the local area that I asked pointed me to this bakery. The opinions were unanimous. This place served up the most amazing delights. And its cakes gave The Cake Boss a real run for his money. And for the past six years, we have had this bakery make every cake for every special occasion in our family. Birthdays, births, christenings, anniversaries, you name it.

Two weeks ago, my wife and I were dragging our feet in the planning of my son’s sixth birthday (see, I haven’t just been slacking on my blogging). Our son’s party was on Saturday. And, on Thursday we were faced with the realization that we had no cake. No problem, we thought. We’ll just call our cake boss. My wife called. And here’s sort of how the conversation went.

Wife: “Hi! Its (wife’s name…she hasn’t signed the release form allowing me to use her name in print). I’m in a bind. My son’s birthday is Saturday. Can I order a cake?

Cake boss: “THIS SATURDAY?”

Wife: “yes”

Cake boss: “hold on…” “can we make a cake for Saturday?”

Now mind you, we weren’t asking for a life-sized reproduction of the Eiffel Tower. Our request was for a rectangular sheet cake with a little icing in the design of a baseball diamond.

Cake boss: “huh…yea I guess we could do that. But it’s going to have to be late on Saturday.”

Wife: “I’ll have to get back to you.”

Wife hangs up the phone. Her next call was to Wegmans.

To the same request, the reply was…

“Absolutely. We can do that for Saturday”

Wife: “It’s not too late?”

Wegman’s: “Dear, it’s never too late. We’d be happy to do that for you”

Eat that, cake boss.

Republished with author's permission from original post.

Barry Dalton
Telerx Marketing
Consumed by the pursuit of delightful service. Into all things customer loyalty and technology. My current mission is developing new service channels and the vision of the contact center of the future.


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