Learning Methodologies and Customer Retention


Share on LinkedIn

Research shows that we tend to remember:

• 10% of what we read
• 20% of what we hear
• 30% of what we see
• 50% of what we hear and see
• 70% of what we say
• 90% of what we both say and do

In other words, you are more likely to learn and retain when you are fully engaged in the material. When I’m facilitating classes I keep those statistics in mind because it suggests that the students who are active discussion leaders, and are fully participating in the group assignments most certainly understand the concepts I’m trying to get across. In short, they usually perform very well, and are a blast to have around.

As a marketer, I also like to reflect on what those percentages suggest as it relates to customer engagement and retention. Promoters, advocates, evangelists; whatever you call them, when they’re positively engaged with your brand it’s a blast.

TwitterCounter for @alansee

Add to Technorati Favorites

Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here