I use to think that Vision and Mission Statements was just a consultant/academic type exercise. I did them but I have to honestly admit, it may have been more of an exercise than a real vision. In recent years, working with such a variety of companies, I have shifted my thinking. Without vision, you seldom provide a unifying theme of purpose. All of your objectives, all the measures, all the targets, etc. become disjointed. In a recent interview for a future Business901 Podcast, Ari Weinzweig, CEO and co-founding partner of Zingerman’s in Ann Arbor, MI said, “Vision comes from the heart”. That statement sums it up perfectly.
Please watch this presentation for an overview on how a vision is created in my Lean Sales and Marketing workshop. You should have the Lean Sales and Marketing Workbook available
Download the Workbook or view on line
Lean Sales And Marketing Introduction (About 5 minutes long)
You will need a Flash Player
The Complete Lesson is available: Lean Sales and Marketing Vision Statement.
This is the Lean Sales and Marketing Vision slide deck that is part of the Business901 2-day Workshop. You can view the entire workshop under the Training Content Section on the Business901 website.
This week, I am posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time at 50% off.
- Lean Marketing House (More Info)
- Marketing with PDCA (More Info)
- Marketing with A3(More Info)
- Lean Engagement Team(More Info
All 4 titles above available for instant download at 50% off (6/30 thru July 7th 2013)
