Lean Marketing with A3 Thinking

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Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach.

Please watch this presentation and review Marketing with A3

Lean Sales And Marketing A3 Communication (About 8 minutes long)

You will need a Flash Player

Please have your Lean Sales and Marketing Workbook Opened.

Download the Workbook or view on line

The Complete Lesson is available: A3 Communication

This week,  I am posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time at 50% off.

  1. Lean Marketing House (More Info)
  2. Marketing with PDCA (More Info)
  3. Marketing with A3(More Info)
  4. Lean Engagement Team(More Info

All 4 titles above available for instant download at 50% off (6/30 thru July 7th 2013)

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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