Lean Sales and Marketing Engagemnt


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This is a presentation based on a full day workshop on developing a Lean Sales and Marketing Engagement. I view sales and marketing from a standpoint that it can no longer operate in a vacuum. It has become as much as an input as an output and intertwines across many of the departments within the organization. Your companies have become flat and your decision making is increasingly being done by committee. Your customers are doing the same thing. As a supplier, you must mimic your customer decision-making path and as a result your sales and marketing will also be done by committee.

Lean Sales and Marketing: Learn about using CAP-Do

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Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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