Lean Sales and Marketing Engagemnt

This is a presentation based on a full day workshop on developing a Lean Sales and Marketing Engagement. I view sales and marketing from a standpoint that it can no longer operate in a vacuum. It has become as much as an input as an output and intertwines across many of the departments within the organization. Your companies have become flat and your decision making is increasingly being done by committee. Your customers are doing the same thing. As a supplier, you must mimic your customer decision-making path and as a result your sales and marketing will also be done by committee.