Leads360 Addresses Most Common Lead Conversion Challenges at LeadsCon

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Leads Management Authority Shines Spotlight on Lead Prioritization, Lead
Duplication and Batch Processing; Provides Best Practices to Increase Lead
Conversion Results

LAS VEGAS, NV–(Marketwire – February 22, 2010) – This week at LeadsCon,
Leads360 will be on hand to educate sales and marketing professionals on how
to effectively convert sales leads into real customers. Leads360 is the
industry leader in sales lead management software with a robust, highly
customizable solution that helps sales teams to increase the bottom line
through higher lead conversion rates.

With more than 20 million leads managed and tracked by Leads360, the company
has developed a knowledge base that can be leveraged by its customers.
Leads360 has established and refined proven benchmarks, tools and best
practices that help its customers adapt their sales processes to become more
effective and convert more leads.

This week at LeadsCon, Leads360 is facilitating an interactive workshop for
attendees to better understand and more effectively address the three most
common challenges faced by Business-to-Consumer (B2C) sales teams: lead
prioritization, lead duplication and batch processing. The workshop will
include case studies, and attendees will learn from these examples and take
away new processes for addressing the issues in their workplace. The
workshop will be held on Wednesday, Feb. 24, at 9:00 a.m.

“If a company is generating or buying Internet leads, they already
understand the importance of lead management,” said Jeff Solomon, one of the
founders of Leads360 and senior vice president of product and marketing.
“Gaining a greater level of knowledge on the challenges faced by most B2C
sales teams is a must, but of even greater importance is the creation and
implementation of strategies to address those challenges. We work closely
with our customers to meet these challenges head-on to convert more leads
into real customers.”

In addition to the workshop, Leads360’s senior vice president of sales and
corporate strategy, Nick Hedges, will participate in a panel titled ‘End of
the Funnel — a View from the Bottom’ on Wednesday, Feb. 24 at 10:45 a.m.
The session will focus on key tactical elements of the sales lead lifecycle
and will shed light on the right combination of effort and effectiveness
required by sales teams to optimize return on investment.

Industry pundit and founder of LeadsCon Jay Weintraub commented, “The main
focus of LeadsCon is to provide top professionals a platform for information
sharing and networking so that they can do their jobs more effectively.
Leads360 is an active participant in the marketplace and has helped bring
clarity to the challenges of lead management. We are pleased with the
response we have received to this year’s event and we look forward to our
continued partnership with Leads360.”

LeadsCon is the preeminent conference dedicated to increasing the
effectiveness of those operating in the online lead generation industry.
LeadsCon provides a unique and collaborative environment designed for
networking and sharing. Meet the people, gather the knowledge and get the
tools to gain the edge in the ever evolving online lead generation space.
Leads360 can be found at booth number 409 at LeadsCon Las Vegas, Feb. 23-24
at the Mirage Hotel and Casino in Las Vegas, Nev.

Leads360 offers web-based lead management software to improve sales
organizations and increase profitability. The software is flexible enough to
accommodate the unique workflow and needs of any sales organization in any
industry. Companies use Leads360’s software to receive, distribute, contact,
follow-up with, and convert more leads into customers.

About Leads360

Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops
hosted software solutions for managing sales leads. Distinguished by its
focus on solutions that address the unique needs of businesses who sell to
consumers, Leads360 is recognized as a market and technology leader,
managing more than 20 million leads for over 4,000 clients. With a suite of
solutions scaled for small to enterprise organizations, the company offers
the industry’s most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales
leads using a customizable lead management workflow. Professional services,
including training and process consulting, are also offered to deliver a
highly effective solution for converting sales leads. Businesses look to
Leads360 for solutions that allow them to maximize their investment in leads
generated online and from traditional sources, and ultimately increase sales
closure rates for greater revenue. For more information, visit
www.leads360.com.

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