LeadLife Solutions President Named to SLMA Board


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LeadLife Solutions (www.leadlife.com), a provider of on-demand marketing automation software that generates, scores and nurtures leads for B2B marketers, announced today that LeadLife President and Co-Founder Lisa Cramer has been named to the Advisory Board of the Sales Lead Management Association (SLMA). The SLMA is a professional organization with the mission of helping companies become more successful in the critical business process of managing sales leads.

According to James W. Obermayer, executive director of SLMA, “Our Advisory Board is comprised of people who understand the discipline of sales lead management and are knowledgeable about best practice processes and procedures. We welcome Lisa and anticipate that she will offer informed insight based on her years of industry experience.”

“The SLMA fills a community-based need for people who want to know how to better manage sales inquiries beyond the installation of a CRM system,” said Cramer. “It provides a wealth of information and resources, and I look forward to adding my ideas and working with other members of the Advisory Board to advance and promote SLMA’s objectives.”

Cramer brings more than 20 years of experience to the SLMA Advisory Board. Prior to co-founding LeadLife Solutions, she was president and COO of Involve Technology, a Phoenix-based sales knowledge automation company, where she directed marketing, business development and product strategy. She has also held key positions with IdealHire, Viasoft, KnowledgeWare and IBM. Cramer is a Magna Cum Laude graduate of The American University.

For more information on the Sales Lead Management Association (SLMA), go to www.salesleadmgmtassn.com.

About LeadLife
LeadLife Solutions Inc. is a provider of on-demand marketing automation software that generates, scores and nurtures leads for B2B marketers. LeadLife offers flexible and easy-to-use marketing software that enables marketers to automatically track, score, prioritize and nurture leads, thereby increasing the value of lead generation dollars (online and offline). LeadLife enables organizations to work smarter, not longer, increasing marketing ROI while maximizing sales resources. For more information on LeadLife Solutions, visit www.leadlife.com or call 1-800-680-6292.

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