LeadLife Solutions Launches With Focus on Marketing Automation Space


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LeadLife enters $3B industry with flexible, easy-to-use software that drives greater sales revenue for lead generation programs

LeadLife Solutions (www.leadlife.com), a provider of on-demand marketing automation software that generates, scores and nurtures leads for B2B marketers, announced today its formal entrance into the marketing automation space. LeadLife’s software has been under development since 2006, including thorough beta testing and production. Already, the company has ten customers that are using it to increase ROI for their online and offline lead generation and lead management.

According to Gartner, B2B marketing automation is predicted to become a more than $3 billion industry by 2011. LeadLife fulfills the demand for solutions needed to instill marketing best practices for lead generation while adding automation efficiencies.

“Marketers are seeking tools that can help drive their top-line revenue and streamline critical lead generation processes,” said LeadLife President Lisa Cramer. “With our software and the assistance of our experienced marketing specialists, companies can begin to work smarter, not longer – and realize dramatically greater results.”

LeadLife offers flexible and easy-to-use marketing software that enables marketers to automatically track, score, prioritize and nurture leads, increasing the value of lead generation dollars. LeadLife’s marketing automation software empowers marketers to:

• Score and prioritize leads based on behavior (online and offline)
• See all of the prospect’s interactions with a company over time
• Nurture leads through automated drip marketing based on specific conditions
• Create personalized e-newsletters to further nurture leads
• Create and publish customized landing pages in minutes
• Measure campaign results on one dashboard

One of LeadLife’s customers, a global management and technology consulting services company, has reported a 78 percent increase in qualified leads that are being delivered to sales since implementing LeadLife’s marketing automation software. In addition, the company has also seen a decrease in its overall sales cycle from months to weeks, and a 10 percent decrease in overall sales costs. There has also been an improvement in conversion rates by 1.5x-3.0x on average.

“The best testament to our ease of use and functionality is the expansion of our application within our customer organizations,” said Cramer. “For example, one of our customers has expanded its use from one division to eight divisions – all of which are independent and all of which have substantially different requirements.”

“The marketing automation space is exploding, especially among B2B organizations. Companies are now more than ever before seeing a need to implement a lead management system in order to help align sales and marketing in today’s ever competitive business environment,” said Andrew Gaffney, editor of DemandGen Report. “The launch of LeadLife is well timed; especially with the growing demand for targeted solutions.”

LeadLife’s competitive advantages include: a powerful email database with millions of B2B contacts, flexible and easy-to-use software, reasonable pricing with no hidden charges, and the ability to integrate any CRM system into LeadLife’s lead management software.

The company is led by a group of sales and marketing professionals who have held relevant positions with companies of all sizes and in a variety of industries. This team of industry veterans has years of experience developing marketing software and processes while working with marketing and sales executives to meet specific business objectives.

LeadLife experts understand the pressure that marketing has to produce “sales ready” leads, develop a significant ROI on lead generation campaigns, and do all this within budget and with often lean resources.

About LeadLife
LeadLife Solutions, Inc. is a provider of on-demand marketing automation software that generates, scores and nurtures leads for B2B marketers. LeadLife offers flexible and easy-to-use marketing software that enables marketers to automatically track, score, prioritize and nurture leads, thereby increasing the value of lead generation dollars (online and offline). LeadLife enables organizations to work smarter, not longer, increasing marketing ROI while maximizing sales resources. For more information on LeadLife Solutions, visit www.leadlife.com or call 1-800-680-6292.

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