INDIANAPOLIS – (May 16, 2013) – LeadJen (www.leadjen.com), a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market, announced the winners of its first annual RevJen Awards, which recognize outstanding lead generation campaigns.
The awards were announced at LeadJen’s annual user group conference, DemandJen 2013: Accelerate REVenue, held May 16-17 in Indianapolis. The two-day event featured speakers on a variety of sales and marketing topics, including David Wasilewski, the former co-founder/COO of Spanx, and Sarah Fisher, former IndyCar driver and CEO & team owner of Sarah Fisher Hartman Racing.
Companies were nominated by lead generation experts at LeadJen and judged by independent sales and marketing professionals. They were assessed based on return on investment, sustainability of results, and innovation.
Winners included:
Campaign of the Year: First Databank, which generated first year account revenue from campaigns valued at four times the lead generation investment, and achieved a sales pipeline with a first-year account value that more than doubled these results. First Databank provides drug knowledge that helps healthcare professionals make precise medication-related decisions.
Most Successful Pilot: MindStream Analytics, which generated $600,000 in revenue from appointments set during a 90-day pilot period. MindStream Analytics is a leading consulting firm focused on helping clients improve business understanding and decision making.
Most Successful Event-Based Campaign: Ingram Micro Logistics, which fully booked its meeting room with key prospects at the Consumer Electronics Show, a large trade show. Ingram Micro Logistics is a leading third-party logistics provider delivering the world’s most scalable multi-channel fulfillment solutions to a wide range of industry and product leaders.
Best Project or Campaign Turnaround: Nihon Kohden, which introduced a new patient monitoring device in a crowded marketplace. During the pilot program, LeadJen made changes to messaging and strategy to make the program profitable. Nihon Kohden is Japan’s leading manufacturer, developer and distributor of medical electronic equipment with subsidiaries in the USA, Europe and Asia.
“We are very proud of these campaigns because they demonstrate how tele-prospecting can generate significant revenue, while also uncovering market intelligence that can help drive revenue,” said Jenny Vance, president of LeadJen.
The LeadJen account managers for the winning companies also were recognized as part of the awards. “Our success is a real partnership between our clients and our lead generation experts, so it’s fitting that we also recognize our account managers,” said Vance.
About LeadJen
LeadJen is a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market. LeadJen’s scientific approach, proven methodologies and market intelligence drives revenue for clients in various industries including healthcare, manufacturing, retail, financial services, life sciences and high tech. Based in Indianapolis, LeadJen is a 2013 Mira Award winner and was recognized as a 2012 Inc. 5000 company, a 2012 Indiana Company to Watch and a 2013 Top Workplace. Founder Jenny Vance has three times been honored by the Sales Lead Management Association as one of the 50 Most Influential People in Sales Lead Management and was named to the list of 40 Under 40 by both Direct Marketing News and the Indianapolis Business Journal. More information is available at www.leadjen.com and on Twitter @LeadJen_LLC.
