Leading Industry Analyst Firm Details Cegedim Dendrite’s Life Sciences Key Opinion Leader Management Solution


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Report evaluates Cegedim Dendrite Mobile Intelligence™ Key Opinion Leader (KOL) Manager

Bedminster, NJ – August 20, 2009 – Cegedim Dendrite, the world’s leading provider of pharmaceutical-specific customer relationship management (CRM) solutions, today announced its evaluation in a comprehensive report by Gartner Research on life sciences, entitled “Key Opinion Leader (KOL) Management in the Life Sciences: Utilizing the Peer Channel to Educate and Inform Physicians.”

Focusing Medical Science Liaisons (MSLs) and medical teams on documenting interactions and meeting key performance indicators represents a considerable change management challenge, which can in many ways be aided by technology.

According to Laurent Schockmel, COO of Cegedim Americas, “We believe it is clear from the report that Cegedim Dendrite provides the most comprehensive, process-oriented and progressive option for life sciences companies seeking to improve their KOL management and reach.”

KOL management, as described in the report, is a new systematic practice that life sciences companies use to select and engage influential thought leaders leveraging proven relationships and therefore, optimizing company and brand objectives.

To download the full report, please visit the Cegedim Dendrite Web site.

About Cegedim Dendrite
Cegedim Dendrite is the life sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Pharmaceutical by design, the company’s innovative business solutions and global reach incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Dendrite enables more than 200,000 users in many of the world’s top companies to stay ahead of market challenges. Cegedim Dendrite also provides sales, marketing and regulatory compliance solutions in more than 80 countries.

Cegedim Dendrite is part of the France-based Cegedim S.A. Group.

To learn more, please visit www.cegedimdendrite.com.

About Cegedim

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, pharmaceutical companies, healthcare professionals and insurance companies. The world leader in pharmaceutical CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €849 million in 2008. To learn more, please visit our website at www.cegedim.com.

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