Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan


Share on LinkedIn

Mobile is a must in this hand-held device-filled world- even for B2B marketers. Androids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. Because of this, there are also more and more ways for people to find websites and for brands to realize lead generation opportunities – but only if your mix includes mobile marketing. Check out this round up of mobile lead generation methods:

Mobile device-enabled websites. The rise of Smartphone technology combined with new consumer habits means that web sites must provide properly formatted content for consumption on mobile devices. Viewing a traditional website design on a mobile device typically just does not work. Enable your website for easy viewing on mobile devices to generate more on-the-go leads.

SMS and text messages. Though it might seem boring, SMS is one of the most popular communication methods in the world. About 2.4 billion people are active SMS users, or 74% of all mobile phone subscribers. Its popularity can be attributed to its low cost and simplicity. Having a special or just received a new shipment in? Use marketing automation to instantly announce this information to your customers through an opt-in text message. You can even offer specials to those who show the text at the point of purchase.

Rich Media. Rich media ads are making their way into mobile apps and their success suggest there could be a lot more of them soon. Though the lead-time it takes to create a rich media ad is longer, they tend to have high click-through rates. Rich media ads are still new, but they’re positioned to become a vital way for brands to drive awareness and engagement on mobile devices.

QR Codes. There’s a reason why it’s called Quick Response Codes. Using the camera function on a smart phone, viewers can take a picture of the barcode-like symbol and get instantly transported to your company’s website. They can be placed anywhere: Product labeling, storefront displays, promotions, discounts, business cards, stickers and more.

Social Media. Twitter, Facebook and other social media sites aren’t just for desktops, they’re more and more often being accessed with smart phones. Social media sharing opportunities and interactions can happen at any moment, especially when they’re used in conjunction with mobile devices. Marketing automation software can even help manage accounts when you’re too busy to respond.

Mobile devices aren’t going away, they’re just going to get more and more popular. The best thing marketers can do to help their company catch the attention of on-the-go consumers is through implementing a mobile marketing strategy.

Discover best practices that help improve your mobile marketing ROI by visiting our lead generation resource page.

Republished with author's permission from original post.

Maria Pergolino
Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here