Lattice Engines Raises $20 Million in Series C Venture Funding Led by NEA

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Big Data for Sales helps customers to generate up to 75 percent more
pipeline, triple conversion rates and double win rates

SAN MATEO, Calif., Nov. 26, 2012 /PRNewswire/ — Lattice Engines announced
today that it has raised $20 million in Series C venture funding led by New
Enterprise Associates (NEA). Existing investor Sequoia Capital also
participated in the round. The investment will help the pioneer in Big Data
for Sales accelerate its growth and extend its leadership in providing
cloud-based Big Data applications for sales and marketing.

Lattice’s Big Data platform, salesPRISM, applies the power of predictive
analytics to sales and marketing to predict the previously unpredictable:
buyer intent. By combining information about customers and prospects from
all possible sources, internal and external, and finding patterns in
customer behavior, salesPRISM helps sales and marketing teams match their
effort to opportunity in real time. Organizations using salesPRISM have
increased their pipeline by up to 75 percent, tripled their conversion rates
for prospecting and doubled their cross-sell rates at existing customers.

According to IDC, the market for Big Data technology and services is
expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015, a
compound annual growth rate (CAGR) of 40 percent or about seven times that
of the overall information and communications technology (ICT) market.

More than 50,000 sales and marketing professionals in over 25 countries at
companies including Adobe, ADP, Cox Communications, Dell, Staples and
SunTrust already rely on salesPRISM for helping their sales and marketing
teams increase their productivity. salesPRISM is integrated with all major
CRM systems including Microsoft Dynamics, Oracle, Salesforce and SAP.

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